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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the 70th Midwest Regional Broadcasters Clinic was a tremendous success. This annual event, a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, attracted attendees from 36 states, Washington, D.C., and four countries, making it one of the most geographically diverse Clinics to…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Weekly Radio Addresses promote State Fair, ballot questions
This week’s Weekly Radio Addresses from Wisconsin’s Capitol promote the Wisconsin State Fair and some items on the ballot. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s , Gov. Tony Evers celebrates the start of the Wisconsin State Fair. The…
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Longest-tenured Scripps employee remembered for 53 years at Milwaukee station
WTMJ-TV News Operations Manager Sean O’Flaherty died Friday after 53 years at the Milwaukee station. He was 74. While in college at UW-Madison, O’Flaherty reported on the 1970 Sterling Hall bombing for WTMJ-TV and joined the station full-time when he graduated in 1971. Over the following five decades, O’Flaherty held virtually every role in the…
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Merrill man remembered for commitment to broadcasting
Wayne H. Smith, of Merrill, worked in radio for more than 40 years. He died July 22 at the age of 96. After serving in the Navy during the Korean War, Smith attended broadcasting school in California. He and his wife lived in several different states including California, Tennessee, Louisiana, Michigan, and Wisconsin. Smith worked…
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WOZZ Wausau flips to Rock
Midwest Communications radio station WOZZ in Wausau is switching formats from Variety Hits to Rock. “The Beast” has taken over the airwaves at 94.7 and 102.9. The Beast is a mainstream Rock Station that plays the best Rock from artists like: AC/DC, Five Finger Death Punch, Foo Fighters, Led Zeppelin, Linkin Park, Metallica, Nirvana, and…
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Melendez named “YP of the Month”
WISN-TV Sports Director Dario Melendez is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on their stations and communities.…
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Mid-West Farm Report adds reporter, intern
The Mid-West Farm Report has added Ben Jarboe from Paxton, Illinois to its team of reporters. Jarboe grew up on a corn and soybean operation. He attended Illinois College in Jacksonville, where he received a bachelor’s degree in agribusiness management. During his time at Illinois College, Jarboe was a four-year member of the baseball team.…
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Weekly Radio Addresses discuss costal communities, RNC
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss grants for coastal communities and the RNC in Milwaukee. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s , Gov. Tony Evers celebrates the awarding of 31 grants into Wisconsin’s coastal communities…
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Combat Hunger raises more than 65,000 Meals for veterans in need
The radio stations of Woodward Community Media (WCM) and Feeding America Eastern Wisconsin recently joined forces to wage an all-out battle against veteran hunger at the 6th Annual “Combat Hunger 2024” event on June 27 in Appleton. From 6 a.m. to 6 p.m. the stations helped gather non-perishable food items and monetary donations to help…
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Keeping pace with media industry trends: The role of social media assignments in college courses
As an educator in higher education in the ever-evolving field of media studies, I have the privilege of being entrusted with preparing our students for careers in a rapidly changing broadcast industry. With the advent of social media, the landscape of media production, distribution, and consumption has undergone a major shift, presenting both challenges and…
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What we do matters and it’s fun!
Freshly home and back to work from an amazing WBA Summer Conference, I’ve had time to reflect on the many conversations that I was able to share with fellow broadcasters from around Wisconsin in just two short days. The resounding theme? What we do as broadcasters matters…in ways we may often take for granted. Summer…
