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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the 70th Midwest Regional Broadcasters Clinic was a tremendous success. This annual event, a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, attracted attendees from 36 states, Washington, D.C., and four countries, making it one of the most geographically diverse Clinics to…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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‘The Fan’ relaunched in Milwaukee
The Fan (WSSP-AM) in Milwaukee will return to FM and will once again be heard on 105.7 FM beginning today. The station will continue to be heard on 1250 AM. Concurrent with the FM relaunch, the station will introduce two new local weekday shows. “The Pack-A-Day Radio Show” will air weekdays from 8 to 9 a.m.…
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Compete for WBA Station of the Year!
How can you increase your odds of winning Station of the Year or News Operation of the Year in the WBA Awards for Excellence? We’ll tell you how the awards program works and how winning stations stay competitive. Bring your team and take good notes! It’s never too early to plan your entries for the…
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Weekly Radio Addresses discuss manufacturing, taxes
This week’s Weekly Radio Addresses from Wisconsin’s Capitol highlight the topics of manufacturing and taxes. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s , Gov. Tony Evers wishes Wisconsinites a happy Manufacturing Month. The Dem governor says he declared 2024…
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Wisconsin Public Radio names latest News Fellows
Wisconsin Public Radio, in its continuing commitment to providing opportunities for early career journalists, has two new reporting fellows who have joined the WPR news team for the next year. Nick Rommel, a recent graduate of the University of Chicago, reports from Milwaukee as WPR’s Second Century Fellow. Originally from Lexington, Mass., Rommel completed a…
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Station marks Hispanic Heritage Month with TV special
WISN-TV in Milwaukee is presenting a half-hour televised special titled “Project CommUNITY: Celebrating Hispanic Heritage” on the final day of National Hispanic Heritage Month Tuesday, Oct. 15 from 6:30 p.m. to 7 p.m. The program will feature positive and uplifting stories about the Hispanic community and culture in southeastern Wisconsin. “We take great pride in…
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Milwaukee TV station assists with hurricane relief
WISN-TV in Milwaukee partnered with the American Red Cross to hold the “WISN 12 Hurricane Relief Drive” to provide critical support for people devastated by Hurricane Helene. Through the generosity of viewers and corporate contributions, $144,248 was collected to help communities following the record-setting, deadly storm. “The death and destruction from Helene is heartbreaking, leaving…
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Bultena named associate director of WPR
Wisconsin Public Radio has named Kealey Bultena associate director. In this role, Bultena oversees WPR operations, including human resources, finance, digital services, broadcast operations, and engineering. She joins WPR’s senior leadership team and serves as deputy to WPR Director Sarah Ashworth. In a message announcing Bultena’s appointment to WPR staff, Ashworth said, “Since joining WPR…
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WBA program helps stations plan for crisis
Radio and TV stations throughout the state can take an easy step toward being prepared for an emergency by getting Broadcaster Emergency Personnel ID cards for engineering staff members. Many stations already participate in the Broadcaster Emergency Personnel ID program, but all WBA member stations are invited to participate. Broadcaster Emergency Personnel ID cards are…
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More than radio: Expanding multimedia opportunities for students
In my role as Director of Student Radio at the University of Wisconsin-Madison, I’m often asked questions about the vitality of terrestrial radio in today’s sprawling media landscape. From well-meaning visitors who are curious about how many people really listen to radio these days to skeptical parents who are trying to assess the viability of…
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Run the numbers for successful WBA Awards season
Nobody said there’d be math!! But, if you’re entering the WBA Awards, math is your best friend! A few weeks ago, your Awards Committee held a live webinar where we answered questions, shared some insights, and highlighted a few common mistakes stations can, and should, avoid if you want to win that coveted Station of…
