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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Longtime news director Juli Buehler to retire from WLUK-TV
WLUK-TV News Director Juli Buehler has announced her retirement after a career spanning 45 years, with 30 of those years in northeast Wisconsin. Buehler is the recipient of numerous awards, including The Associated Press Carol Brewer Award, and she was inducted into the National Academy of Television Arts and Sciences Silver Circle in 2016. “Juli…
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Walker Institute offers unique opportunity for professional development
Your WBA has a lot to offer in terms of events and educational opportunities, but there’s at least one that’s difficult to find elsewhere. The Walker Broadcast Management Institute offers a unique opportunity to get management training that’s specifically designed for current and future broadcast managers. Participants come from across the country, but it’s in…
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Take time to reflect on what matters
I have a sign hanging in my office that reads, “Wherever life plants you, bloom with grace.” It’s more than just a decoration. It’s a daily reminder. It reminds me that I’m exactly where I’m supposed to be, at this very moment, for a reason. And honestly, it helps me recenter when the inevitable daily…
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WMTV Diaper Drive generates 1.2 million diapers for children in need
WMTV’s 5th Annual Diaper Drive raised 1,217,561 diapers in just one week for The Village Diaper Bank. The Madison station’s campaign collected 26,342 diapers and raised $190,595 in cash donations – $182,160 of that total in just one day. The WMTV Diaper Drive benefits The Village Diaper Bank, which distributes more than 179,000 diapers per…
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Wisconsin broadcasters visit Capitol Hill
Wisconsin’s radio and TV broadcasters were on Capitol Hill on March 4-5 to meet with members of Wisconsin’s Congressional delegation in the House and Senate. Broadcasters visited the offices of all eight House members and both Senators to talk about issues like keeping AM radio in all vehicles, protecting broadcasters from a performance tax, and…
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College debt relief grant available for broadcast journalists
Applications are now being accepted for the Boyd Huppert Education Debt Assistance Grant. The Boyd Huppert Education Debt Assistance Grant was established to help broadcast journalists with paying off student loans. This grant is available to journalists currently employed in Wisconsin broadcasting or related media. Award-winning and widely acclaimed broadcast journalist Boyd Huppert grew up…
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What to Expect When You’re Expecting… Awards in May
Ah, May. A time for flowers blooming, birds chirping, and broadcasters pacing nervously like expectant parents waiting for the big reveal: Will your baby—the spot, campaign, breaking news story, or show you poured your heart into—get the big First Place nod? And will you make that winding walk through the mass of round tables to…
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Jartz to retire from WBAY-TV in May
After more than four decades with WBAY-TV in Green Bay, Local Broadcast Legend Bill Jartz is retiring on May 23. “His unparalleled work ethic, affable personality, booming laugh, and tireless commitment to public service has made Bill a true icon in northeast Wisconsin,” said WBAY-TV General Manager Steve Lavin. “There is just no one like…
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YP of the Month described as ‘innovator’
The Director of New Media at Seehafer Broadcasting in Manitowoc, Emily Freitag, is the WBA Young Professional of the Month for the month of March. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a…
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Revenue growth comes through digital expansion
In 2025, local business investment in digital marketing is accelerating at an unprecedented pace. According to eMarketer, traditional linear TV advertising is expected to shrink by $4 billion between now and 2027. Meanwhile, Kagan forecasts a 3 percent decline in radio broadcast revenue this year. Despite these challenges for terrestrial media, total ad spending is…
