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New WBA Hall of Fame at Hilton Milwaukee
Your WBA Hall of Fame is now available in a newly renovated, more expansive location in the Hilton Milwaukee. As part of a wider renovation project at the hotel, the Hall of Fame recently reopened at its new location in…
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Four to be awarded scholarships during Student Forum at Lambeau
Four scholarships will be given out during the WBA Student Forum at Lambeau Field on Feb. 28 to students studying broadcasting in Wisconsin. Learn more about the WBA Student Scholarship program and apply here. The recipients are: Lexi Hull Lexi…
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More than 1,300 entries submitted for WBA Awards for Excellence, Gala registration open
Wisconsin’s radio and TV stations submitted 1,322 entries to the Wisconsin Broadcasters Association Awards for Excellence contest. The submission deadline for the 2025 awards was Friday. A total of 108 stations submitted entries. “The competition for this year’s WBA Awards…
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Join young broadcasters for ‘Coffee, Critiques, and Community’
Join your fellow young broadcasters (within the first years of working in the profession) for professional development through conversation, helpful critiques, and getting your questions answered at Lambeau Field on Saturday, Feb. 28. Schedule:9-9:30 a.m. Coffee and networking9:30 am. –…
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Agenda announced for 2026 Student Forum at Lambeau Field
The agenda for the 2026 Student Forum at Lambeau Field on Feb. 28 is available now! The keynote address will be delivered by Bill Jartz, legendary WBAY-TV anchor and PS announcer for the Green Bay Packers. Watch for updates as…
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Station marks Hispanic Heritage Month with TV special
WISN-TV in Milwaukee is presenting a half-hour televised special titled “Project CommUNITY: Celebrating Hispanic Heritage” on the final day of National Hispanic Heritage Month Tuesday, Oct. 15 from 6:30 p.m. to 7 p.m. The program will feature positive and uplifting…
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Milwaukee TV station assists with hurricane relief
WISN-TV in Milwaukee partnered with the American Red Cross to hold the “WISN 12 Hurricane Relief Drive” to provide critical support for people devastated by Hurricane Helene. Through the generosity of viewers and corporate contributions, $144,248 was collected to help…
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Bultena named associate director of WPR
Wisconsin Public Radio has named Kealey Bultena associate director. In this role, Bultena oversees WPR operations, including human resources, finance, digital services, broadcast operations, and engineering. She joins WPR’s senior leadership team and serves as deputy to WPR Director Sarah…
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WBA program helps stations plan for crisis
Radio and TV stations throughout the state can take an easy step toward being prepared for an emergency by getting Broadcaster Emergency Personnel ID cards for engineering staff members. Many stations already participate in the Broadcaster Emergency Personnel ID program,…
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More than radio: Expanding multimedia opportunities for students
In my role as Director of Student Radio at the University of Wisconsin-Madison, I’m often asked questions about the vitality of terrestrial radio in today’s sprawling media landscape. From well-meaning visitors who are curious about how many people really listen…
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Run the numbers for successful WBA Awards season
Nobody said there’d be math!! But, if you’re entering the WBA Awards, math is your best friend! A few weeks ago, your Awards Committee held a live webinar where we answered questions, shared some insights, and highlighted a few common…
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Schaper named news director at WGBA-TV
Bob Schaper will join E.W. Scripps’ WGBA-TV in Green Bay as news director starting Oct. 28. Schaper is currently news director at WOWK-TV in Charleston, West Virginia. He will be filling a vacancy left by Ryan Scott, who moved to…
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Laura Lee to join WAPL morning show
Laura Lee will join 105.7 WAPL in Appleton as a morning show co-host. She will debut on Sept. 23. Lee comes to WAPL most recently from Columbus, Ohio, with an earlier radio stint in Milwaukee. “I’m excited to have someone…
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WBA staff marks anniversaries
Three WBA team members recently marked service anniversaries. Michelle Vetterkind, President and CEO29 years on Aug. 28 Liz Boyd, NCSA/PEP Coordinator19 years on July 19 Kyle Geissler, Vice President7 years on Sept. 5 Congratulations and thank you for your service…
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A Case for Strategic Communications: Our partnership with the WBA gives us a strategic advantage, and here is proof
Post pandemic, the public’s understanding of, and propensity to serve in, the military declined dramatically. Those interested in serving were disqualified medically, physically, and academically at an unprecedented rate. Legacies of families in service, and citizens’ direct connections to service…
