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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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WBA YP of the Year focused on next generation of broadcasters
The University of Wisconsin-Madison’s Director of Student Radio, Kelsey Brannan, is the WBA Young Professional of the Year. Brannan was selected by a subcommittee of the WBA Board of Directors from a pool of nine YP of the Month honorees highlighted since July 2024, who were recognized for making a significant impact on their stations…
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Life 102.5 listeners collect fun items for children in local hospital
Life 102.5 (WNWC) listeners stepped up for another record-breaking year of generosity as they collected items for children at American Family Children’s Hospital in Madison. The station encouraged listeners to “bring joy to kids.” Listeners rallied to donate LEGO sets, activity books, Play-Doh, and other creative items to brighten the hospital stays of local children.…
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WHBY to celebrate 100 years on the air
WHBY is celebrating 100 years of broadcasting this year, having debuted on April 5, 1925, from St. Norbert College in De Pere as northern Wisconsin’s first commercial radio station. To mark this milestone, WHBY will feature year-long broadcast and digital content, kicking off with a celebratory event on April 4 at the Junior Achievement Center…
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WBA Hall of Famer Elizabeth Murphy Burns to retire, Brian Burns to take helm
After 43 years of service, Morgan Murphy Media President and Chief Executive Officer Elizabeth Murphy Burns will retire from her day-today leadership position. She will be elevated to Chair of the company’s Board of Directors. The company is naming current Executive Vice President and Chief Operating Officer Brian Burns as the next president and CEO…
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Weekly Radio Addresses discuss public safety, veterans
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are on the topics of public safety and veterans. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s , Rep. Bob Donovan discusses the importance of public safety and touts criminal justice-related bills…
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55-year radio veteran remembered for radio ministry
Fifty-five-year radio veteran Harlan Reinders died Feb. 15. He was 85. According to his obituary, Reinders started his broadcasting career in 1968 in San Diego, California. He moved to Wisconsin in 1972 to join WWIB-FM in the Chippewa Valley. He worked as chief engineer and on-air personality for WWIB-FM and WOGO-AM, and started his own…
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4 to be inducted into WBA Hall of Fame in June
The Wisconsin Broadcasters Association Foundation is proud to announce the 2025 WBA Hall of Fame inductees: Paul Braun has been a defining voice in Wisconsin sports broadcasting for more than five decades. Denise Callaway has left an indelible mark on Wisconsin broadcasting as a trailblazer in the industry. Bill Hubbard has been a cornerstone of…
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4 to be honored as Local Broadcast Legends
Four Wisconsin broadcasters are 2024 WBA Local Broadcast Legends. Judy Clark, a trusted and familiar presence in the Eau Claire community for more than three decades Pat O’Neill, a legendary voice in Wisconsin radio, described as “Madison’s last great morning radio legend.” John Stofflet, a true icon in Wisconsin broadcasting, serving audiences for 41 years,…
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Morgan Murphy Media stations to air 13 Milwaukee Brewers games in Wisconsin
Morgan Murphy Media will broadcast 13 Milwaukee Brewers games in two Wisconsin markets in a new partnership with the team and Good Karma Brands. WISC-TV in Madison and WKBT-TV in La Crosse and Eau Claire will broadcast the games to viewers in southcentral and western Wisconsin free for the viewer bringing local Major League Baseball…
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Wisconsin Broadcaster available now
The March/April issue of Wisconsin Broadcaster is now available. Highlights from this issue:



















