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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Content Cultivation
When we spend so much time generating online content, it can sometimes be hard to remember that it’s also important to cultivate content. That is to say that generating the content is only the first step. You also need to present it properly to best serve the audience. What I’ve seen happen in some situations…
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WBA Foundation to Sponsor U.S. Senate Debate
The Wisconsin Broadcasters Association Foundation is pleased to announce that the 2016 U.S. Senate debate between incumbent U.S. Senator Ron Johnson and Democratic challenger Russ Feingold will be held on Friday, October 14th in the Green Bay/Appleton market starting at 7:00 p.m. The hour-long debate will be offered statewide to Wisconsin television & radio stations…
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Mashable
I don’t like to make any assumptions about anyone’s media consumption habits, so forgive me if you’re already a reader of Mashable. If you’re not a reader of Mashable or any other digital-first media site, then I suggest you take a look. It’s what a news website looks like when it didn’t start with a…
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Community
In life, and specifically in the broadcasting field, it is extremely important to be involved in the community. In our personal lives, our community can be made up of many things: the city we live in, our family, our job, our church, our hobbies. This carries over to the broadcasting field as well! I have…
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Some Things Never Change
When I retired from broadcasting two years ago and taught a class on TV and news production, I told them that I would be good for two years since I wasn’t sure that I would recognize the business after that time period. Well, its been two years, and…. Broadcasting is alive and well, as one…
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Lessons about Facebook Live
Most newsrooms have at least experimented with Facebook Live, but the uses have varied. New platforms are always a good way to get newsrooms thinking creatively. NPR got into Facebook livestreams in a big way shortly after the feature was launched. Two months later, they’re talking about how it’s going. “It’s all part of a…
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WBA Joins Coalition to Repeal Wisconsin’s Personal Property Tax
The WBA has joined forces with a diverse group of 31 trade and business associations with the common goal of repealing Wisconsin’s personal property tax. The “Coalition to Repeal Wisconsin’s Personal Property Tax” consists of organizations representing more than 400,000 Wisconsin businesses employing over a million employees, as well as thousands of individual taxpayers across…
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2017 Local Sales Success Webinar
ESA’s TOP 5 FOR 2017 Webinar Wednesday, July 6, 2016 10:00 – 10:45 am CDT ESA’s Top 5 for 2017 Webinar will outline a strategy of separation for you and your sales team. The focus will be on taking advantage of market movements and accelerating trends already in place in huge potential sectors … using…
