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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Radio Milwaukee uses personal stories to promote empathy
Community radio station Radio Milwaukee has produced a series of personal stories from Milwaukee neighborhoods in an effort to promote empathy. The series, “National & North” introduces eight people along two of Milwaukee’s longest streets who answer questions that dig deeper than a traditional interview. The first episode of the series focuses on a Nicaraguan…
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Fond du Lac station makes push to help Salvation Army
A Fond du Lac radio station answered the call of the Salvation Army as it struggled to meet a holiday fundraising goal and helped the charitable organization surpass the goal just before the new year. The Salvation issued a called on Dec. 16 saying that the Red Kettle campaign had raised only $95,000 of the…
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WBA supports proposal to change EEO rule
Your WBA, along with other State Broadcasters Associations representing all 50 states, the District of Columbia, and Puerto Rico, recently filed Joint Comments in support of a proposal to change the FCC’s EEO Rule to permit broadcast stations to rely solely on Internet-based recruiting to meet their obligation to “use recruitment sources for each vacancy…
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2017 is the ‘Year of the Sales Manager’
Your WBA is partnering with Chris Lytle to make 2017 The Year of the Sales Manager. As a WBA member, you can have full access to Instant Sales Training. Members get an archive of 75 pre-planned sales training sessions. Then, each week you’ll get an email from Chris to let you know about the new…
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Google News Labs Training coming to UW-Madison
Journalists, students and educators are invited to join a free training hosted by Google News Labs in the UW-Madison School of Journalism and Mass Communication Friday, Feb. 10. Trainers will cover a range of tools useful in reporting and other information gathering. The session is co-sponsored by Google, the journalism school and the Madison chapter…
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Afternoon and Evening Statewide Tests of Tornado Warning EAS Code On April 20
In cooperation with Wisconsin Emergency Management, the National Weather Service will conduct two tests of the real Tornado Warning EAS Code, one in the afternoon and a second one in the evening, on April 20, 2017 as part of Tornado and Severe Weather Awareness Week. The State of Wisconsin has received a waiver from the…
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Radio station segment helps rescue animals
A Lake Geneva radio station is using an on-air segment to find new home for animals at a no-kill animal shelter. The on-air feature titled “Wet Nosed Wednesday” airs weekly on WLKG. The manager of Lakeland Animal Shelter visits ‘Curt & Robyn in the Morning’ with her pet of the week. The shelter mostly features…
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Training will help with sales recruitment
The WBA is working with Media Staffing Network to provide member stations with a new program, Local Sales Recruitment. The program will help bring you the best and brightest sellers. We’ve heard you: it’s difficult to find and keep sellers. Since 1993, Media Staffing Network has worked exclusively with media companies to help them hire sellers, managers and various other positions.…
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More than 20,000 toys donated in radio station drive
An annual toy drive held by a Milwaukee radio station collected more than 20,000 toys for kids during the holidays. WTMJ ran the Kids 2 Kids Christmas Toy Drive as a grassroots program that allows people in the community the opportunity to volunteer and help those less fortunate. “It is specifically designed to provide toys…
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Podcast explores technology and broadcasting
A podcast produced by Jacobs Media highlights what they found for broadcasters while visiting CES in Las Vegas. CES is North America’s largest trade show, with over 3,800 exhibitors and 170,000 attendees. Every year, companies debut new technological innovations here. In recent years, we’ve seen drones, virtual reality, autonomous cars, 3-D printers, and more. What…
