News Archive

  • Wisconsin Broadcaster available now

    Wisconsin Broadcaster available now

    The January/February issue of Wisconsin Broadcaster is now available. Highlights from this issue:

  • Join young broadcasters for ‘Coffee, Critiques, and Community’

    Join young broadcasters for ‘Coffee, Critiques, and Community’

    Join your fellow young broadcasters (within the first years of working in the profession) for professional development through conversation, helpful critiques, and getting your questions answered at Lambeau Field on Saturday, Feb. 28. Schedule:9-9:30 a.m. Coffee and networking9:30 am. –…

  • Agenda announced for 2026 Student Forum at Lambeau Field
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    Agenda announced for 2026 Student Forum at Lambeau Field

    The agenda for the 2026 Student Forum at Lambeau Field on Feb. 28 is available now! The keynote address will be delivered by Bill Jartz, legendary WBAY-TV anchor and PS announcer for the Green Bay Packers. Watch for updates as…

  • WBA Awards for Excellence contest opens for entries

    WBA Awards for Excellence contest opens for entries

    You can start submitting your award-winning entries for the WBA Awards for Excellence RIGHT NOW! and if you’re looking to get starlight to submitting entries…here’s the The submission deadline is Jan. 9 at 4 p.m. CT. Your WBA Awards Committee…

  • Nominations open for WBA Hall of Fame, Local Broadcast Legends

    Nominations open for WBA Hall of Fame, Local Broadcast Legends

    Nominations are now open for the WBA Hall of Fame and the Local Broadcast Legends. The WBA Hall of Fame Committee made a number of changes to the process starting with the 2025 cycle: Nominations for both recognitions must be…

  • Rethinking the news “product”

    I like to follow the words and writings of Jeff Jarvis, and not because I buy everything that he writes, but because I want to buy it. His main thesis is that news organizations (he spends a lot of time…

  • 2017 Local Sales Success Webinar

    ESA’s TOP 5 FOR 2017 Webinar Wednesday, July 6, 2016 10:00 – 10:45 am CDT ESA’s Top 5 for 2017 Webinar will outline a strategy of separation for you and your sales team. The focus will be on taking advantage…

  • Platform fatigue

    Are you getting platform fatigue? You’re already posting to Facebook and Twitter. You know you should be on Instagram, and what about Snapchat? Social livestreaming is out there too – how can you do that as well? And there are…

  • Instagram catches up

    One of the frustrations many stations likely have with Instagram is that it is still a platform built around individuals. Stations that have an account have  to have their business needs met by a personal platform. That’s finally changing. You…

  • Pillsbury Advisory: U.S. Department of Labor’s New Overtime Exemption Requirements
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    Pillsbury Advisory: U.S. Department of Labor’s New Overtime Exemption Requirements

    On May 18, 2016, the U.S. Department of Labor published final regulations under the Fair Labor Standards Act (“FLSA”) that more than double the minimum salary level necessary to be exempt from the Act’s overtime rules. While the changes affect…

  • The Future

    I have faith in the future of this business because I think we still haven’t tapped the full potential of electronic media. Communication technology has evolved faster than our ability to use it to its full potential. I’ve felt this…

  • Spending Time to Save Time

    The more you manage your life and work in a digital format, the more options you have for managing it. Too often, I see people not take the time or not know how to use these tools in a way that saves them…

  • FREE MEMBER WEBINAR

    Thursday, June 2 at 12pm Online Public Files- Radio, You’re up Next! Presented by David Oxenford, Wilkinson Barker Knauer -MORE-

  • Why Twitter?

    When explaining social media to someone who’s new to it, the explanation about the importance of engagement and referrals typically results in this question: Why are we bothering with Twitter? Facebook is where most of the engagement and referral traffic…

  • #wbagala

    The Wisconsin Broadcasters Association gala on Saturday was a hit! If you’re a broadcaster and you’ve never been part of this event, you’re missing a great time that goes beyond plaques and dinner. It’s a celebration of everything broadcasters do…