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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Members make successful WBA Summer Conference
Hundreds of Wisconsin broadcasters spent two days on the shores of Lake Michigan networking, learning about the latest in sales, engineering, and digital, and being inspired by accomplished career broadcasters. The WBA Summer Conference was held June 14-15 at the Blue Harbor Resort in Sheboygan. Here are some of the highlights: –Engineers talked about what…
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Janesville stations help community rally for law enforcement
A pair of Janesville radio stations found a way to help the community show support for law enforcement after a high profile manhunt. WCLO-AM and WJVL-FM discussed ways to show support for police officers and deputies after the capture of Joseph Jakubowski, who was the subject of a 10-day manhunt that started in April after…
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Madison station awarded national Murrow
A Madison TV station has won a national Edward R. Murrow award from the Radio Television Digital News Association for its 2016 election coverage. WISC-TV won the Excellence in Innovation category. “This is a tremendous honor for our entire staff, especially our political reporter Jessica Arp. Her commitment to cover the races, to separate truth from spin and…
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Mother brought to tears by station sharing WBA award
A Shawano radio station that won a WBA award for a story about a family’s struggle brought the mother to tears when they decided to give the family the award. WTCH did a story in 2015 about Liz Shames titled “A Mother’s Love.” Her only son, Chris, died at age 26. He had a surgery…
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Wexler gives back to WBA Foundation
Steve Wexler, Vice President, Radio for E.W. Scripps Company, donated his winnings from the WBA Foundation 50/50 raffle at the exhibitors’ reception at the WBA Summer Conference in Sheboygan. Wexler donated $650, providing the Foundation with a total of $1,300 raised. Thank you, Steve!
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PHOTOS: WBA Hall of Fame induction in Sheboygan
Four new inductees were added to the WBA Hall of Fame on Thursday at the conclusion of the WBA Summer Conference in Sheboygan. The WBA inducted Ken Beno, Leonard Charles, Bill Hurwitz and Larry Meiller. Read more about them here. Their plaques will hang in the WBA Hall of Fame at the Milwaukee Hilton, which…
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Summer Conference in Sheboygan
Photos from Summer Conference at Blue Harbor Resort in Sheboygan. More photos to come and heck back soon for a report on the conference running June 15-16.
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Students learn to deliver on 21st century platforms
The statistics for online video production and consumption in the 21st century are staggering. It has become a way of life for what will soon be the majority of humans on the planet. Since the first YouTube video was posted in 2005, aptly titled “Me at the Zoo” that featured 18 seconds of a guy…
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Broadcasters stand to gain by using data analytics
Regardless of whether you’re in radio or television, sales or programming, we’ve always used analytics, often without even realizing that’s what it’s called. So what is it? According to Techopedia, “Data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain.” Perhaps you’re familiar with the movie, Moneyball, in…
