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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Survey: Key radio listening locations – the home, the car, and at-work – are changing
In Jacobs Media’s new web study of radio listeners, a big story is how radio’s traditional listening locations – the home, the car, and the workplace – are undergoing change. From content consumed to new distribution outlets to emerging gadgetry, the traditional pattern of media usage and radio listening are changing – in some cases, rapidly.The…
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4 new names to be added to WBA Foundation Hall of Fame
The Wisconsin Broadcasters Hall of Fame was created in 1989 to honor broadcasters that have devoted a minimum of 15 years to the broadcasting industry including a minimum of 10 years as a Wisconsin broadcaster. The award recognizes an individual’s history of exemplary leadership in community and statewide service as a broadcast professional. The first…
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4 broadcasters to receive WBA Local Broadcast Legends Awards
Four Wisconsin Broadcasters have been chosen as WBA Local Broadcast Legends and will be recognized during the Keynote Luncheon on Thursday, June 15 as part of the WBA’s Summer Conference. The Wisconsin Broadcasters Association Local Broadcast Legends Award was established in 2015 under the direction of Bruce Grassman, owner/president of Results Radio. The first award…
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Media mentors should support student travel
It was a typical, sticky April in rural Arkansas back in 2004. I had traveled 300 miles from home once with my parents on vacation all the way to Graceland. Now, I was in a car bound for DFW. The drive into the airport alone was enough to trigger the early stages of a panic…
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WBA reaching out to diverse communities
The WBA is initiating an effort to reach out to Wisconsin’s diverse communities. While you will hear much more about this effort in the coming months, we’re already getting started. Lupita Montoto from La Movida in Madison translated our “Your WBA Serving You” flyer, which we’ve linked on the WBA homepage next to the English…
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Radio network raises $377K to help homeless
The Family radio network, 91.9/91.5 and 88.5 in Appleton, helped raise $377,000 worth of new hygiene and cleaning products to donate to local crisis programs in 15 northeast and central Wisconsin communities. In its 25th year, “Help for the Homeless” has provided $2.5 million worth of hygiene supplies to local crisis programs and those they…
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Getting media into the home with Alexa
The past fifteen years have about incredible disruption to broadcasters. It used to be so simple – you created a 24-hour stream of programming, sent it out from your tower to a specific broadcast area, generated ratings, and you were in business. Then along came technology that changed everything – DVR’s put the power of…
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WBA Awards Gala sold out
The WBA Awards Gala, scheduled for May 6 at the Madison Marriott West, is sold out. The reception will begin at 5 p.m. with an open bar until 5:45 p.m. While drinks are complimentary only during the reception, there will be a cash bar available during the dinner and awards presentations. The dinner and…
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Chippewa Valley broadcaster dies
A lifelong broadcaster with a career in the Chippewa Valley has died. Michael Anthony Phillips was born in Tennessee and started his broadcasting career in college, getting his first full time job in 1970 at WDGY in Minneapolis. According to his obituary, in 1975 at the age of 27, Phillips bought WMNE-AM in Menomonie with…
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Tornado warning tests successful
On April 20 at 1:45 p.m. and 6:45 p.m., two statewide tests of the Tornado Warning EAS code were conducted in Wisconsin. The tests were highly successful, with all of the stations we were able to monitor across the state carrying both tests. The tests were originated independently by the five National Weather Service (NWS)…
