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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Planning your business for the new year and the hard truths you can’t avoid
As broadcasters plan for the new year, one thing is clear: Setting and sticking to a digital strategy is no longer optional. Whether you are a television or a commercial, Christian, or public radio station, the marketing landscape has changed dramatically in every market, large and small. Many veteran sellers and managers are facing the…
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Community rallies to help broadcaster after fire
Community members and the Broadcasters Foundation of America came to the aid of a central Wisconsin broadcaster who lost her home in a fire. Patti Cavanaugh, the midday personality on WCWI in Adams, lost everything in the August fire. The station held a fundraiser on Nov. 1 that raised more than $42,000. The Broadcasters Association…
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Platteville stations offers community trick-or-treating
QueenB Radio in Platteville hosted its annual Haunted Halloween Candy Drive Thru on Oct. 22. The event offers a safe, community trick-or-treating opportunity for families. This year 400 treat bags were distributed to more than 120 families. The station group partners with the Platteville Police Department, DuTrac Community Credit Union, and other business partners that…
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O’Shea returning to Milwaukee on WTMJ-TV
Kidd O’Shea is returning to Milwaukee, where he started his media career, to join TMJ4 (WTMJ-TV). He will join the TMJ4 morning news team as the station’s new traffic anchor and community correspondent. “We are thrilled to welcome Kidd home to TMJ4,” said Tim Vetscher, the station’s news director. “His experience, his local ties, and…
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Nominations open for WBA Hall of Fame, Local Broadcast Legends
Nominations are now open for the WBA Hall of Fame and the Local Broadcast Legends. The WBA Hall of Fame Committee made a number of changes to the process starting with the 2025 cycle: Nominations for both recognitions must be submitted through an online form. Those forms are available here: Nominations are due on Jan.…
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Madison station group takes on National Guard challenge
Mid-West Family radio stations in Madison recently took part in a fitness challenge with the Wisconsin Army National Guard. Station staff took the Army Combat Fitness Test to measure their readiness to serve in today’s Army. This included a deadlift, planking, push-ups, spring-drag-carry, and a two-mile run. The challenge might be coming to your market!
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Milwaukee station collects 421 bikes during bike drive
Milwaukee radio station 103.7 KISS FM (WXSS-FM) hosted its inaugural bike drive in collaboration with Tri City National Bank. All donations benefited Bikes for Kids Wisconsin, whose mission is to increase bicycle transportation in underserved communities by providing access, low-cost repairs and education. “Our first-ever bike drive showcased the incredible heart of our community,” said…
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Membership renewals in the mail, can be paid online
It’s WBA membership renewal time. When 2025 ends, so does your WBA membership. You should soon be receiving your 2026 WBA membership renewal notice in the mail. Sign up now and keep your membership in full force, without interruption, through 2026. I’m sure you’ll agree that membership in your WBA is a bargain. As an…
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Podcast: Lifeline: Inside the Broadcasters Foundation of America
The Broadcasters Foundation of America (BFOA) reaches across the United States and Puerto Rico to provide an anonymous safety net for radio and television broadcaster professionals who find themselves in acute financial need due to an illness, accident, or emergency. In this episode hosted by Dennis Lyle (Illinois Broadcasters Assoc.), BFOA board member Ray Cole…
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Marotta named sports director for TMJ4 News
TMJ4 News (WTMJ-TV) in Milwaukee announced today that Karley Marotta will be the station’s new Sports Director. Marotta joins WTMJ-TV from WKOW-TV in Madison, where she served as Sports Director and previously anchored weeknight sports on 27 News. Marotta began her television career in La Crosse spending two-and-a-half years at ABC affiliate WXOW before joining…
