Send your YPs to ‘The Toolbox’ in June
It was a summer day in 2017, in Sheboygan, at a beautiful resort on the water. I’d never been to this part of the state since moving to Wisconsin four years ago for my first job in television. This was…
Send your young professionals to The Toolbox
Throughout my career, I’ve always been a firm believer in continuing education. As the world around us evolves and technology advances, communication styles change and influence the way people interact with the world on a daily basis. As professionals in…
Stevenson named Young Professional of the Year
Terry Stevenson, Sales Manager at Seehafer Broadcasting in Manitowoc, was recently honored as the Young Professional of the Year by the Chamber of Manitowoc County. Stevenson has been working at Seehafer Broadcasting as a sales representative since he graduated high…
Data can be used to improve profits, ratings, company
Several months ago, in this same column, we touched upon data analytics and what makes data so important for creating a business advantage in broadcasting. You may recall the references to Moneyball with an emphasis on using data to predict…
Broadcasters stand to gain by using data analytics
Regardless of whether you’re in radio or television, sales or programming, we’ve always used analytics, often without even realizing that’s what it’s called. So what is it? According to Techopedia, “Data analytics refers to qualitative and quantitative techniques and processes…
Move into future by sticking to your roots
Generally speaking, people don’t need local radio to get the latest song from their favorite artist, or to hear new music from the next big star. With the Internet and the widespread use of smartphones, music is nearly always available…
WBA mentorship program renewed
Calling all broadcasters! I am pleased to announce the renewal of the WBA mentorship program. We need members to either sign up any of your new young professionals, or to volunteer your time to mentor a young broadcaster. Many successful…
Understanding new forms of media
Terry StevensonSeehafer Broadcasting Corp. The advertising industry is constantly changing with new forms of media and opportunities to reach audiences coming onto the scene all the time. As advertising executives, we need to be consistently staying up to date with…
Millennial Insight from a Millennial
At the WBA Summer Convention, the Young Professionals held a seminar on Millennials. So who exactly is a Millennial? Each generation has a name, and it’s grouped by years. The Silent Generation are those individuals born from 1928-1945, Baby Boomers…
