Officials shouldn’t block social media users
In an age where major public policies are announced and debated through platforms like Facebook and Twitter, the courts are increasingly barring public officials from limiting people’s access to social media. In late July, a Virginia judge ruled that public…
Targeting Millennials requires research, strategic thinking
Without question, the most sought-after generation – and the least understood – is Millennials. If you’re a Baby Boomer or a Gen Xer, there are more of “them” than there are of “us.” And yet, professional managers often ascribe qualities…
Fast-moving developments for smart speakers
Last quarter we wrote about the newest hot gadget on the market – “smart speakers,” like Amazon’s Echo and Google Home. This space is heating up so quickly that we’re going to stay on this topic because of the impact…
Show us how you support your community
The WBA wants to promote our local broadcasters and let our elected leaders know of all the work you do to support your communities. We use your stories on our website and in our newsletter and we post them to…
Why CES is important to all broadcasters
This January, Fred and I started our year in Las Vegas, attending our eighth Consumer Electronics Show. It’s not the easiest way to start the year – when you bring close to 180,000 people into a city, everything becomes challenging….
Google News Labs Training coming to UW-Madison
Journalists, students and educators are invited to join a free training hosted by Google News Labs in the UW-Madison School of Journalism and Mass Communication Friday, Feb. 10. Trainers will cover a range of tools useful in reporting and other…
Podcast explores technology and broadcasting
A podcast produced by Jacobs Media highlights what they found for broadcasters while visiting CES in Las Vegas. CES is North America’s largest trade show, with over 3,800 exhibitors and 170,000 attendees. Every year, companies debut new technological innovations here….
What Is Your Audience Doing When They’re Not Using Your Station?
Whether you’re in radio or television, there’s no question that new technology, gadgets, and consumer behavior are going through rapid changes that affect the future of your business. In radio, competitors like Pandora and Spotify, and the challenges of access…
Understanding new forms of media
Terry StevensonSeehafer Broadcasting Corp. The advertising industry is constantly changing with new forms of media and opportunities to reach audiences coming onto the scene all the time. As advertising executives, we need to be consistently staying up to date with…
