AI training is a must for broadcasters
Recent research indicates employees are rapidly adopting artificial intelligence (AI) technologies across media-related industries. A comprehensive study by the University of Chicago, surveying 100,000 workers across various sectors, revealed that journalists and marketers are among the top three professions most…
Know the “3 Cs” when it comes to AI at your station
It’s been a year since the “AI Ashley” headlines crossed-over from the broadcasting trade magazines to the mainstream press. Stories on the first AI-DJ appeared in publications ranging from local newspapers to Fox Business. “AI Ashley” is the voice of…
Setting policy key to using AI at your station
As Jacobs Media’s Director of Digital Revenue and AI, I’ll be popping up in this newsletter often. My mission is to demystify AI for you. I want to show you how it can supercharge what broadcasters do and guide you…
AI brings mixed bag of highs and lows
As the new Director of Digital Revenue and AI for Jacobs Media, I’m going to be a regular contributor to this newsletter. My goal is to help clear the fog about AI to help broadcasters better understand how to use…
2023 – The Year of the Rocket Ship or The Tortoise?
As we come to the end of another interesting, yet challenging year for broadcasters, we are constantly asked to try to put things in perspective. Unlike many years, 2023 had two main themes. One was like a rocket ship, potentially…
Leverage strengths to find new digital revenue
In the 2023 media landscape, it’s not enough for broadcasters to be just broadcasters anymore. The most successful companies in the industry are reaching beyond their airwaves to find other ways to convert their highly valuable audiences into other businesses….
Like it or not, it’s time to prepare for an AI avalanche
In January we attended our 14th Consumer Electronics Show in Las Vegas. If you’ve ever been there, you know that CES provides an amazing lens on the future of technology and its impact on our culture, our businesses, and us…
Using your big toe instead of both feet
I’ve been in the media business for close to five decades. I’ve witnessed all sorts of new technology and innovations during that time – everything from the CD’s replacing vinyl, broadcast automation replacing live hosts, and social media replacing marketing….
How Wisconsin broadcasters can use ChatGPT , other AI writing tools
There’s been a lot of hype lately about writing tools that use artificial intelligence (AI) and what they might mean for the future of the broadcasting industry. The conversation has focused largely on ChatGPT, as well as recent rivals created…
