Training is Key in 2026
The biggest impediment to increased revenue is an undertrained sales staff. It is a sales maxim that is more relevant today than ever. We are operating in an era, especially in digital sales, where clients perceive that everyone is selling…
So, What Did We Learn In 2025?
This is the time of year when we try to answer that all-important question: “What happened?” So often, we are caught up in the day-to-day activities and events of our work and personal lives that it’s rare we take the…
Planning your business for the new year and the hard truths you can’t avoid
As broadcasters plan for the new year, one thing is clear: Setting and sticking to a digital strategy is no longer optional. Whether you are a television or a commercial, Christian, or public radio station, the marketing landscape has changed…
Half-full or half-empty view on the future of broadcasting
All broadcasters – regardless of market size – understand first-hand the tumultuous times we are living in. The economy is clearly “going through some things,” and concurrently, we continue to see a shift in the way advertisers of all sizes…
Reboot your prospecting strategy
The economy over the last 18 months could best be described as quirky. The headlines from CNBC and D.C. often paint a picture of strength—stocks are up, unemployment is low. But when we talk with media companies in small and…
How can we plan for the future if we don’t know what next week will bring?
Part of the work we do with broadcasters is to help them develop strategic plans. Our process is to conduct research, apply relevant megatrends, and do a deep dive into the client’s past, current situation, and goals for the future….
Revenue growth comes through digital expansion
In 2025, local business investment in digital marketing is accelerating at an unprecedented pace. According to eMarketer, traditional linear TV advertising is expected to shrink by $4 billion between now and 2027. Meanwhile, Kagan forecasts a 3 percent decline in…
Major AI events in 2024 affect Midwest broadcasters
The past year has been marked by rapid advancements in AI, presenting both opportunities and challenges for broadcasters around the country. As AI technologies evolve, they are reshaping content creation, audience engagement, and operational efficiency. Here’s a look at the…
New AI platforms hint at future directions
This fall we’re starting to see the release of many of the AI tools that have been teased all year. Meta.AI, created by the parent company of Facebook and Instagram, has upgraded its engine and offers robust text and image…
