Mikayla Browne named program director of Life 102.5
Life 102.5 (WNWC-FM) in Madison has named Mikayla Browne program director. Browne, who joined the station in 2023, has served as afternoon host and assistant program director for the past two and a half years. “I am incredibly proud…
Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the Midwest Regional Broadcasters Clinic—a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association—was a success. Now in its 69th year, the Clinic was well attended, drawing participants…
The Evolution of Broadcasting and its Impact on Journalism Education
Broadcasting has evolved over the last three decades from traditional mass media platforms such as traditional television and radio channels to Digital Multimedia Broadcasting (DMB) avenues. The era of passively consuming content during scheduled time frames is increasingly being overshadowed…
YP of the Month is natural storyteller with positive attitude
A morning anchor and feature reporter at WBAY-TV in Green Bay, Emerson Lehmann, is the WBA Young Professional of the Month for the month of September. The WBA Young Professional of the Month is a nominee for the WBA Young…
Podcast: What’s Next for NEXTGEN TV
Television broadcasters throughout the country are voluntarily upgrading to ATSC 3.0, known to viewers as NEXTGEN TV. While most viewers have access to the signals today, broadcasters are sharing transmitter signals and hoping to completely move to ATSC 3.0 with…
WOLX in Madison to air new morning show
94.9 WOLX (WOLX-FM) in Madison announced that “The Brett Andrews Radio Show” will debut as its new morning show, airing weekdays from 6 a.m. to 10 a.m. Andrews will continue to serve as the Brand Manager for Mix 105.1 FM…
Balancing pain, opportunity of change for broadcasters
I feel your pain. Opportunities abound and as the Romans said, Fortes fortuna adiuvat or the modern translation of “Fortune favors the bold.” As I wrote last quarter, deregulation is upon us and that’s good for broadcasting. Bold moves are grabbing…
Brand managers named for 2 Appleton radio stations
Woodward Community Media (WCM) is promoting Alex Thomas to be Brand Manager for News/Talk WHBY and Sports/Talk WSCO in Appleton, and Paul Johnson has been hired as the new Assistant Brand Manager for the WCM Talk Team. “I am thrilled…
2025 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you had a great summer and have been documenting and saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards…
