WBA reaching out to diverse communities
The WBA is initiating an effort to reach out to Wisconsin’s diverse communities. While you will hear much more about this effort in the coming months, we’re already getting started. Lupita Montoto from La Movida in Madison translated our “Your…
Radio network raises $377K to help homeless
The Family radio network, 91.9/91.5 and 88.5 in Appleton, helped raise $377,000 worth of new hygiene and cleaning products to donate to local crisis programs in 15 northeast and central Wisconsin communities. In its 25th year, “Help for the Homeless”…
Getting media into the home with Alexa
The past fifteen years have about incredible disruption to broadcasters. It used to be so simple – you created a 24-hour stream of programming, sent it out from your tower to a specific broadcast area, generated ratings, and you were…
WBA Awards Gala sold out
The WBA Awards Gala, scheduled for May 6 at the Madison Marriott West, is sold out. The reception will begin at 5 p.m. with an open bar until 5:45 p.m. While drinks are complimentary only during the reception, there…
Chippewa Valley broadcaster dies
A lifelong broadcaster with a career in the Chippewa Valley has died. Michael Anthony Phillips was born in Tennessee and started his broadcasting career in college, getting his first full time job in 1970 at WDGY in Minneapolis. According to…
Tornado warning tests successful
On April 20 at 1:45 p.m. and 6:45 p.m., two statewide tests of the Tornado Warning EAS code were conducted in Wisconsin. The tests were highly successful, with all of the stations we were able to monitor across the state…
New resources for journalists covering racially sensitive issues
he National Association of Broadcasters, in a joint initiative with the National Association of Broadcasters Education Foundation, recently unveiled an online toolkit entitled “Awareness in Reporting” to help journalists and newsrooms develop greater skill in covering race and racially sensitive…
Green Bay radio station marks 40 years
A Green Bay radio station is celebrating 40 years on the air. WIXX is on air at 101.1 FM and launched its current Top 40 format on Feb. 12, 1977. To mark the occasion, the station played back memories submitted…
Move into future by sticking to your roots
Generally speaking, people don’t need local radio to get the latest song from their favorite artist, or to hear new music from the next big star. With the Internet and the widespread use of smartphones, music is nearly always available…
