Training is Key in 2026
The biggest impediment to increased revenue is an undertrained sales staff. It is a sales maxim that is more relevant today than ever. We are operating in an era, especially in digital sales, where clients perceive that everyone is selling…
WBA Hall of Fame finds room to grow at Hilton Milwaukee
Your WBA Hall of Fame has been a part of Marcus Corp’s Hilton Milwaukee for more than 10 years, occupying a long hallway in the historic hotel. While the hallway is, indeed, long, it was becoming too short for our…
Get involved to get the most out of your WBA
The NAB State Leadership Conference in Washington DC is in March and by the time you read this we will have already returned. Your WBA representatives will have spent hours walking and waiting in the halls of Congress to get a…
Wisconsin broadcasters visit lawmakers on Capitol Hill
Wisconsin’s radio and TV broadcasters were on Capitol Hill on March 3-4 to meet with members of Wisconsin’s Congressional delegation in the House and Senate. Broadcasters visited the offices of all eight House members and both Senators to talk about…
Wisconsin Broadcaster available now
The March/April issue of Wisconsin Broadcaster is now available. Highlights from this issue:
Building blocks of broadcasting at Lambeau Field
The Student Forum at Lambeau Field offers an impressive array of hands-on experiences. Building with Legos usually is not one of them. Don’t tell that to UW-Stevens Point junior Egg Goyette. Goyette, a self-described perpetual “hand-raiser,” volunteered to play the…
Life 102.5 listeners donate nearly 1,400 items to children’s hospital
Thanks to the generosity of the community, nearly 1,400 toys, games, and creative activities were donated through Life 102.5’s (WNWC) annual Heart for Kids collection drive, bringing comfort and joy to young patients at American Family Children’s Hospital in Madison….
2026 WBA Awards Gala presenters announced
The radio and television personalities who will present the awards at the WBA Gala on May 2 have been announced. The award presenters represent the stations that won Station of the Year awards last year. Stations representing radio will present…
Appleton station expands local sports lineup
The Score (WSCO 1570 AM / 95.3 FM / 99.1 FM) in Appleton is expanding local sports programming on the station. Today, the station said it, “premiered a revamped midday lineup featuring veteran voices and fresh perspectives to provide unparalleled…
