WBA expands services in 2026
Your WBA is growing its member benefit offerings in the new year, with new partnerships with Local Broadcast Sales and Media Financial Management Association (MFM). Your WBA is partnering with Local Broadcast Sales to bring you a full suite of…
La Crosse station moves community to enjoy ‘Joy of Sharing’
La Crosse TV station WKBT-TV on Dec. 5 hosted its 5th annual Joy of Sharing event benefiting local charities including the La Crosse Area Hunger Task Force, Jaycee’s Toys for Tots, and the Salvation Army. Thousands of dollars in donations,…
Green Bay TV engineer retiring
The Assistant Chief Engineer at WFRV-TV in Green Bay, Stan Zuidema, is retiring at the end of the year. Zuidema had a 46-year career in TV, with the last 11 years at WFRV-TV. “Working alongside such dedicated and talented people…
1130 WISN announces new weekday lineup
iHeartMedia Milwaukee today announced a new weekday programming lineup for NewsTalk 1130 WISN , effective Jan. 2, reinforcing the station’s commitment to delivering trusted, live and local talk programming for Wisconsin listeners. Benjamin Yount, currently WISN’s weekday midday host (9…
Shiroma promoted to Morgan Murphy Vice President of Digital Strategy
Jill Shiroma has been promoted to Vice President of Digital Strategy for Morgan Murphy Media, based in Madison. Shiroma will lead the company’s digital strategy initiatives in the newly created role, building on more than two decades of progressive leadership…
Janesville area radio stations raise $50K for local charities
Big Radio’s Janesville radio stations raised a record $51,000 during annual holiday charity events during the first two weeks of December. The stations said the events demonstrate how local listeners, advertisers, and on-air talent can unite to make a tangible…
WMTV Share Your Holidays raises more than $1.7 million and 83K pounds of food
WMTV’s 30th annual Share Your Holidays Campaign surpassed its goal of raising $1.5 million for Second Harvest Foodbank of Southern Wisconsin. The final total raised was $1,737,236. The campaign also collected and sorted 83,000 pounds of food, more than double…
Fox Valley AM station to sign off
Neenah-Menasha area AM radio station WNAM is signing off after more than 78 years on the air. The Cumulus-owned station posted the announcement to its website on Wednesday. “We’ve had the privilege of being a trusted voice in your homes,…
Bychinski was Reedsburg’s ‘Mr. Radio’
The WBA Hall of Famer known as “Mr. Radio” in Reedsburg, Tommy Lee Bychinski, died Monday. He was 79. Bychinski had a 44-year career in radio built on a strong foundation of community service and involvement. He was inducted into…
