Pedersen to join WISN-TV morning show
WISN-TV’s Adrienne Pedersen is moving from weekend evening anchor to WISN 12 News This Morning. She will be co-anchoring with Sheldon Dutes . His co-anchor, Melinda Davenport, is leaving the morning show to launch WISN 12 news at 11:00 a.m….
EEO credit available by supporting WBA Foundation Scholarship
Your WBA can help you earn non-job vacancy specific menu option initiative credits for EEO compliance through support of WBA Foundation scholarships. The scholarships are offered to worthy students on an annual basis. The application process is currently underway with…
Stations raise $66,000 to buy supplies for students
A TV and radio station in Milwaukee helped residents raise more than $66,000 to provide students in Milwaukee County with classroom supplies ahead of the start of the school year. This is the sixth year for WISN-TV’s “Class Act School…
Langmyer leaving WTMJ-AM/WKTI-FM, Wexler to take over
Tom Langmyer will leaving WTMJ-AM/WKTI-FM when the E.W. Scripps stations are sold to Good Karma Broadcasting this fall. Scripps market manager Steve Wexler will take over leadership of the stations when Good Karma closes on the sale. Langmyer was at…
Rose to lead WISN-TV investigative unit
Veteran investigative journalist Derrick Rose is coming to Milwaukee to lead the WISN-TV investigative unit “12 News Investigates.” Rose’s focus is to uncover and expose corruption, crimes, wrongdoing, and hold public officials accountable. The introduction of Rose follows the retirement…
WBA program helps stations plan for crisis
Radio and TV stations throughout the state can take an easy step toward being prepared for an emergency by getting Broadcaster Emergency Personnel ID cards for engineering staff members. Many stations already participate in the Broadcaster Emergency Personnel ID program,…
WBA staff celebrates anniversaries
Three WBA staff members marked work anniversaries in July and August. Michelle Vetterkind, President and CEO 23 years on August 28 Linda Baun, Vice President 12 years on July 17 Liz Boyd, NCSA/PEP Coordinator 13 years on July 19 Congratulations…
Sports talk host struck by lightning
Wisconsin sports talk host Bill Michaels was injured when a bolt of lightning struck a table he was sitting at during a broadcast. Michaels’s show, “The Bill Michaels Show” is based at WSSP-FM (105.7 The Fan). He was hosting his…
Column: Why can’t we sell digital?
I spend a lot of my time on the road visiting with sales staffs and their management teams, helping them identify areas to grow revenue. For the first part of the meeting, we deal with the nuts and bolts –…
