Wisconsin Broadcasters Association

About 1,000 people turned out for a breast cancer walk hosted by a radio and TV station in Milwaukee.

V100.7 (WKKV-FM) hosted the seventh annual 3K Cracker Barrel Sista Strut on Oct. 6, along with their media partner, Fox 6 (WITI-TV) at Estabrook Park in Milwaukee. The goal was to raise awareness about the importance of breast cancer screenings. The walk encouraged participants to take advantage of the community resources that help prevent, detect, and treat breast cancer, as well as taught attendees about breast cancer’s effects on the African American community.

V100.7’s on-air personalities Bailey Coleman, Reggie Brown, and Promise promoted the event on-air and discussed the best ways for the community to take advantage of the event’s resources, such as free clinical breast exams. Rapper Roxane Shante and gospel artist Tiffany Terry performed live.

“Our seventh annual Sista Strut is not only our way of giving back, but it’s also a way to educate our audience about the importance of the early detection of breast cancer,” said Bailey Coleman, Program Director and on-air personality for V100.

The walk was free and the American Cancer Society raised $1,100 for event T-shirts.

Download the WBA App