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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Diaper Drive raises close to 1.2 million diapers for children in need
WMTV-TV in Madison raised 1,177,137 diapers in just one week for The Village Diaper Bank as part of its 4rth Annual Diaper Drive. The campaign collected 18,274 diapers and raised $185,418 in cash donations – $178,238 of that total in just one day. The Village Diaper Bank distributes more than 130,000 diapers every month to families…
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Bornstein remembered as ‘man who saved NPR’
A WBA Hall of Famer known for his state and national influence in public radio has died. Ronald Bornstein, 91, died Friday. Bornstein was Director of Telecommunications for the UW-Extension, managing WHA radio and television from 1967 until 1984. In 1980-81, Bornstein served as Vice President for Telecommunications for the Corporation for Public Broadcasting. In…
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Aspiring broadcasters flock to Lambeau Field
Truly a great experience! This is the most fun I’ve had in a long time. It was a valuable amazing experience. Those were just a few of the comments from approximately 400 students who attended the Wisconsin Broadcasters Association Student forum on Saturday, Feb. 24 at Lambeau Field. The success of the Forum can be…
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WBA releases new logo
Your Wisconsin Broadcasters Association unveiled a new logo at the Student Forum at Lambeau Field on Saturday. The logo is future-focused with a nod to aspects of the WBA logo that go back to the association’s beginnings 73 years ago. It was selected by a subcommittee of the board and then the board after a…
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WBA Student Awards for Excellence winners announced
The 2023 Student Awards for Excellence winners were announced at the Student Forum at Lambeau Field on Saturday. The complete list of winners is available here. Congratulations to all the winners! Great job! Four scholarship recipients were also recognized, along with the WBA Student Leadership Award winner.
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Station gathers craft supplies for children’s hospital
Madison radio station Life 102.5 (WNWC) recently gathered craft supplies for children at American Family Children’s Hospital as a part of an annual effort to brighten spirits at the hospital. Heather Sheehan, who works at The American Family Children’s Hospital said, “On behalf of the Child Life team, The Crafts for Kids drive with Life…
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UW lecturer to discuss AI at Walker Management Institute dinner
An award-winning academic, venture financier, and serial entrepreneur at the UW School of Business will give his insights on artificial intelligence at the Walker Broadcast Management Institute dinner on April 24. Adam Bock studies entrepreneurship, business models, and technology venturing. He co-founded four life science companies spun out of university research. His presentation is titled, “The…
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Weekly Radio Addresses discuss health care, tax cuts
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about health care and tax cuts. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Democratic , Gov. Tony Evers talks about efforts to bolster Wisconsin’s health care industry in the face…
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West Bend station goes classic rock, changes call letters
Magnum Media has changed WIBD 1470 AM West Bend to Classic Rock WRYU “We Rock You.” The station has been rebroadcasting on 101.3 W267CL-West Bend for several years. Magnum has now added 93.9 W230DJ-Cedarburg. Veteran classic rock personality Bill Mitchell is hosting mornings on the station.
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WTMJ radio adds 5 local shows to lineup
Milwaukee radio station WTMJ is adding five local shows to its programming schedule starting Feb. 19. “The shows are all committed to covering the news that affects Wisconsinites with individual shows focusing on business, politics, agriculture, and even a show dedicated to scouring the state to find the most interesting stories of the day,” according…



















