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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the 70th Midwest Regional Broadcasters Clinic was a tremendous success. This annual event, a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, attracted attendees from 36 states, Washington, D.C., and four countries, making it one of the most geographically diverse Clinics to…
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YP of the Month brings ‘enthusiasm and creativity’
A news producer at WBAY-TV in Green Bay, Garett Hagen, is the WBA Young Professional of the Month for the month of September. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Andrea Albers named morning co-anchor on WTMJ-TV
Andrea Albers will step into the role of morning co-anchor on TMJ4 News Today on WTMJ-TV in Milwaukee. Albers joined the station in 2021 as a reporter and anchor. Most recently, she has been guiding the Milwaukee area through the morning commute as TMJ4’s traffic anchor, and as the station’s consumer reporter. Albers joins Adriana…
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Civic Media names new executive leadership team
Civic Media announced a restructuring of leadership at the three-year-old radio and Internet publishing startup. The new leadership structure includes former VP of Operations Kory Hartman being promoted to Chief Operating Officer (COO). Hartman will oversee day-to-day operations across Civic Media’s expanding footprint. Regional leadership has been restructured to better serve the company’s markets: Chris…
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Mikayla Browne named program director of Life 102.5
Life 102.5 (WNWC-FM) in Madison has named Mikayla Browne program director. Browne, who joined the station in 2023, has served as afternoon host and assistant program director for the past two and a half years. “I am incredibly proud of all that Mikayla has accomplished the past three years at Life 102.5,” said Steve…
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Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the Midwest Regional Broadcasters Clinic—a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association—was a success. Now in its 69th year, the Clinic was well attended, drawing participants from at least 25 states. The exhibit floor featured more than 46 exhibitors. We received…
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The Evolution of Broadcasting and its Impact on Journalism Education
Broadcasting has evolved over the last three decades from traditional mass media platforms such as traditional television and radio channels to Digital Multimedia Broadcasting (DMB) avenues. The era of passively consuming content during scheduled time frames is increasingly being overshadowed by interactive components and on-demand audio and visual packages. Consumers now have the flexibility and…
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YP of the Month is natural storyteller with positive attitude
A morning anchor and feature reporter at WBAY-TV in Green Bay, Emerson Lehmann, is the WBA Young Professional of the Month for the month of September. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made…
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Podcast: What’s Next for NEXTGEN TV
Television broadcasters throughout the country are voluntarily upgrading to ATSC 3.0, known to viewers as NEXTGEN TV. While most viewers have access to the signals today, broadcasters are sharing transmitter signals and hoping to completely move to ATSC 3.0 with action from the FCC. In this episode, Sam Matheny, CTO of the National Association of…
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WBA Awards updated for 2025 contest
The Wisconsin Broadcasters Association turns 75 next year, and what better way to mark the occasion than with the “Diamond Jubilee” theme Wisconsin Broadcasters Awards? Like a diamond, the Association’s legacy, and the work of Wisconsin broadcasters, shines with brilliance, strength, and timeless beauty. And in the spirit of shining bright, we’re rolling out a…
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WOLX in Madison to air new morning show
94.9 WOLX (WOLX-FM) in Madison announced that “The Brett Andrews Radio Show” will debut as its new morning show, airing weekdays from 6 a.m. to 10 a.m. Andrews will continue to serve as the Brand Manager for Mix 105.1 FM (WMHX-FM) in Madison and Assistant Brand Manager for 99.1 The Mix (WMYX-FM) and 103.7 KISS-FM…
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Balancing pain, opportunity of change for broadcasters
I feel your pain. Opportunities abound and as the Romans said, Fortes fortuna adiuvat or the modern translation of “Fortune favors the bold.” As I wrote last quarter, deregulation is upon us and that’s good for broadcasting. Bold moves are grabbing headlines as multiple organizations seek to acquire, divest, trade, maneuver, expand, align, consolidate…etc. Stuff is happening.…
