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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Bach named Regional News Director for Allen Media
Caroline Bach has been named Allen Media’s Wisconsin Regional News Director, overseeing operations at WKOW-Madison, WAOW-Wausau, WXOW-La Crosse and WQOW-Eau Claire. “Caroline has been an integral part of our newsroom,” said Anna Engelhart, Regional Vice President for Allen Media Wisconsin markets. “I’m thrilled to have someone with her experience, positive attitude and effective communication skills.”…
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Green Bay station distributes $300K for those in need
Green Bay radio station Q90FM (WORQ) recently hosted its 10th annual community outreach program called the Police Lights of Christmas. The station raised $300,000 to provide gift cards to 115 Wisconsin law enforcement agencies, which will use them to help people in need who officers encounter in their work. The money is raised at various…
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So, What Did We Learn In 2025?
This is the time of year when we try to answer that all-important question: “What happened?” So often, we are caught up in the day-to-day activities and events of our work and personal lives that it’s rare we take the time to step back and assess what is happening around us in context, understand what…
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Wisconsin Broadcaster available now
The January/February issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Drive collects 804 coats
WJMR (Jammin’ 98.3) in Milwaukee collected 804 coats during its annual Stokes Coats Drive, surpassing its goal for the event. “This year’s drive was a powerful reminder of what’s possible when a community comes together,” said Don Black, Director of Content at Jammin’ 98.3. “It never stops amazing me how people step up and show…
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Who doesn’t like a fresh start? Here comes 2026!
All of us in this business are held accountable for our results. A fresh start can be hard to recognize when you are caught up in the past. That can go either way. Did you just have a brutal year, quarter or second half of the year? That’s hard to shake off. It can haunt you until you…
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WBA expands services in 2026
Your WBA is growing its member benefit offerings in the new year, with new partnerships with Local Broadcast Sales and Media Financial Management Association (MFM). Your WBA is partnering with Local Broadcast Sales to bring you a full suite of sales training and support. Here’s an outline of the offerings: You can sign up for…
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La Crosse station moves community to enjoy ‘Joy of Sharing’
La Crosse TV station WKBT-TV on Dec. 5 hosted its 5th annual Joy of Sharing event benefiting local charities including the La Crosse Area Hunger Task Force, Jaycee’s Toys for Tots, and the Salvation Army. Thousands of dollars in donations, along with numerous toys and non-perishable food items, were collected from WKBT viewers. The Joy…
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Green Bay TV engineer retiring
The Assistant Chief Engineer at WFRV-TV in Green Bay, Stan Zuidema, is retiring at the end of the year. Zuidema had a 46-year career in TV, with the last 11 years at WFRV-TV. “Working alongside such dedicated and talented people has been a true privilege and made coming to work enjoyable,” Zuidema said. “I’ll cherish…
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Wausau stations name new news director
Jacob Wilson is joining WSAW-TV/WZAW-TV in Wausau as news director starting Jan. 22. Wilson will lead the stations’ daily news operation and special projects, including expanding and elevating work on digital platforms. He most recently led the morning team at WTTV/WXIN, the CBS/FOX duopoly in Indianapolis. “It’s an absolute privilege to step into the role…
