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2025 WBA Hall of Fame Show available now
A half-hour program highlighting four 2025 WBA Hall of Fame inductees is available to view online and available for stations to air. This show features Denise Callaway, Bill Hubbard, Mark Zoromski, and Paul Braun. The show is available to all…
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YP of the Month is ‘unsung hero’ for station group
An announcer and producer at Woodward Community Media in Appleton, Zach Zelinski, is the WBA Young Professional of the Month for the month of November. The WBA Young Professional of the Month is a nominee for the WBA Young Professional…
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Guard presents WBA with commemorative coin
WBA President & CEO Michelle Vetterkind on Oct. 24 visited with our longtime partners and friends at the Wisconsin National Guard, including Maj. Gen. Matt Strub and Brig. Gen. Brion Aderman. During the visit, Vetterkind was honored to receive a…
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Nominations open for WBA Hall of Fame, Local Broadcast Legends
Nominations are now open for the WBA Hall of Fame and the Local Broadcast Legends. The WBA Hall of Fame Committee made a number of changes to the process starting with the 2025 cycle: Nominations for both recognitions must be…
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2025 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you had a great summer and have been documenting and saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards…
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Educators’ Column: ‘Still a Thrill’
“In American business, there is nothing stupider than the previous generation of management.” ~Bob Hoffman, The Ad Contrarian As a manager in the radio business, I was acutely aware of the smart generation of broadcasters to succeed my efforts. Thank…
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President’s Column: WBA mourns the loss of Liz Boyd
The whole WBA family is mourning the loss of WBA NCSA/PEP Coordinator Liz Boyd. Liz was a friend to broadcasters, and dear friend to your WBA team. She was 71. Liz was with the WBA for 20 years and before…
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Outgoing chair reflects on time with a rhyme
These days it is almost impossible to find a headline that doesn’t include ‘AI’ in some capacity. There’s no doubt that it can be useful…when used appropriately. The broadcast industry as a whole has been able to use AI in…
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Student Forum to return to Lambeau Field in 2026
The recent Wisconsin Broadcasters Student Forum at Lambeau Field will return to Green Bay in 2026. The date for the next Forum will be Feb. 28, 2026. The recent Forum drew about 200 high school students and 200 college students…
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Podcast: Local Airwaves, National Impact
Jim Timm (NE Broadcasters Assoc.) and Wendy Paulson (MN Assoc. of Broadcasters) dive into the most critical issues facing local radio and television with National Association of Broadcasters President and CEO Curtis LeGeyt.
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Adams joins WTMJ-TV as sales manager
Don Adams is joining WTMJ-TV in Milwaukee as the station’s sales manager. Adams is a seasoned media sales leader with more than 20 years of experience spanning local station, regional, and national leadership roles at Univision, Warner Media/Xandr, and Ampersand….
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Raffle winner to support veterans’ park
The winner of the 50/50 raffle at the WBA Awards Gala on May 3 will donate half of her winnings to a remodeling project at Fond du Lac County Veterans Park. Cheryl Millay had recently made a donation to the…
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Richards remembered for talent, professionalism
Longtime WRJN program director and air personality, Ron Richards, died Saturday. Richards began his radio career in 1968 in Mauston at WRJC. After six months, he joined KFIZ, in Fond du Lac, then WZUU, now WRIT, in Milwaukee. He moved on…
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WBA mourns the loss of Liz Boyd
WBA NCSA/PEP Coordinator, friend to broadcasters, and dear friend, Liz Boyd, died on May 7. She was 71. Her obituary is available here. Liz was with the WBA for 20 years and before that worked for WKOW-TV in Madison. As…
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Wescott to join Big Radio in Monroe
Josh Wescott, former radio news director and host of a top ranked morning show in the Madison market, has joined Big Radio stations in Monroe and Freeport to enhance the company’s local news presence. Wescott worked in the Madison radio…
