More graduates added to Walker Broadcast Management Institute
Two graduates of the Walker Broadcast Management Institute got their briefcases on April 16 as the Institute marked the beginning of another three-year cycle. The Institute is designed for broadcast managers and those seeking or being prepared for broadcast management…
How can we plan for the future if we don’t know what next week will bring?
Part of the work we do with broadcasters is to help them develop strategic plans. Our process is to conduct research, apply relevant megatrends, and do a deep dive into the client’s past, current situation, and goals for the future….
Educators’ Column: ‘Still a Thrill’
“In American business, there is nothing stupider than the previous generation of management.” ~Bob Hoffman, The Ad Contrarian As a manager in the radio business, I was acutely aware of the smart generation of broadcasters to succeed my efforts. Thank…
President’s Column: WBA mourns the loss of Liz Boyd
The whole WBA family is mourning the loss of WBA NCSA/PEP Coordinator Liz Boyd. Liz was a friend to broadcasters, and dear friend to your WBA team. She was 71. Liz was with the WBA for 20 years and before…
Outgoing chair reflects on time with a rhyme
These days it is almost impossible to find a headline that doesn’t include ‘AI’ in some capacity. There’s no doubt that it can be useful…when used appropriately. The broadcast industry as a whole has been able to use AI in…
Student Forum to return to Lambeau Field in 2026
The recent Wisconsin Broadcasters Student Forum at Lambeau Field will return to Green Bay in 2026. The date for the next Forum will be Feb. 28, 2026. The recent Forum drew about 200 high school students and 200 college students…
Podcast: Local Airwaves, National Impact
Jim Timm (NE Broadcasters Assoc.) and Wendy Paulson (MN Assoc. of Broadcasters) dive into the most critical issues facing local radio and television with National Association of Broadcasters President and CEO Curtis LeGeyt.
Adams joins WTMJ-TV as sales manager
Don Adams is joining WTMJ-TV in Milwaukee as the station’s sales manager. Adams is a seasoned media sales leader with more than 20 years of experience spanning local station, regional, and national leadership roles at Univision, Warner Media/Xandr, and Ampersand….
Raffle winner to support veterans’ park
The winner of the 50/50 raffle at the WBA Awards Gala on May 3 will donate half of her winnings to a remodeling project at Fond du Lac County Veterans Park. Cheryl Millay had recently made a donation to the…
