In the News Archive

Podcast: What’s Next for NEXTGEN TV

Television broadcasters throughout the country are voluntarily upgrading to ATSC 3.0, known to viewers as NEXTGEN TV. While most viewers have access to the signals today, broadcasters are sharing transmitter signals and hoping to completely move to ATSC 3.0 with…

WOLX in Madison to air new morning show

94.9 WOLX (WOLX-FM) in Madison announced that “The Brett Andrews Radio Show” will debut as its new morning show, airing weekdays from 6 a.m. to 10 a.m. Andrews will continue to serve as the Brand Manager for Mix 105.1 FM…

Balancing pain, opportunity of change for broadcasters

I feel your pain.  Opportunities abound and as the Romans said, Fortes fortuna adiuvat or the modern translation of “Fortune favors the bold.” As I wrote last quarter, deregulation is upon us and that’s good for broadcasting. Bold moves are grabbing…

2025 WBA Awards for Excellence Rulebook available now

Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you had a great summer and have been documenting and saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards…

WBA staff celebrates anniversaries

Two WBA team members recently marked service anniversaries. Michelle Vetterkind, President and CEO30 years on Aug. 28 Kyle Geissler, Vice President8 years on Sept. 5 Congratulations and thank you for your service to the WBA.