A Case for Strategic Communications: Our partnership with the WBA gives us a strategic advantage, and here is proof

Post pandemic, the public’s understanding of, and propensity to serve in, the military declined dramatically. Those interested in serving were disqualified medically, physically, and academically at an unprecedented rate. Legacies of families in service, and citizens’ direct connections to service…
Clinic invigorated with new partnership, name, and format

Wisconsin is proud to host the Midwest Regional Broadcasters Clinic, which started 68 years ago. Your WBA has been a partner with SBE chapters in hosting the event for broadcast engineers for many decades. But this year marked the beginning…
Busy stretch ahead for your WBA

Can you believe we are getting ready to enter the final quarter of 2024? Seriously, where did the time go? This year, your WBA has been busy supporting and educating all of us through webinars, lobbying efforts, and informative weekly…
Student scholarship competition underway

Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers two $2,500 scholarships and two $1,500 scholarships. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process…
Jayson Slade to join 95.9 KISS FM middays

Jayson Slade will be joining the 95.9 KISS FM (WKSZ) team for the midday show at the Green Bay station. “As the current Creative Services Director at Woodward Community Media, Slade will bring his creativity and dynamic presence to the…
Whitewater station switches to classic country

A Whitewater radio station is switching formats from Contemporary Country to Classic County. Magnum Media-owned WKCH is making the change after Magnum launched Bucky Country on WBKY earlier this year. Magnum carries WKCH programming on WSJY HD-4 . To add…
Wisconsin Broadcaster available now

The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
Industry leaders bring expertise to Broadcasters Clinic

I am pleased to report that the inaugural Midwest Regional Broadcasters Clinic, a collaborative effort between the engineers of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, was a success. The event was well attended, with participants from at…
Gerretsen remembered as ‘best in the business’

WBA Hall of Fame inductee (2021) Thom Gerretsen died Saturday after a brief battle with pancreatic cancer. He was 71. Gerretsen touched millions of lives during his long career covering news and sports in Wisconsin. His writing and his voice…

