La Crosse journalist first to receive Boyd Huppert Education Debt Assistance Grant
A reporter and anchor at La Crosse TV station, WKBT-TV, is the first to receive the recently established Boyd Huppert Education Debt Assistance Grant. Allyson Fergot is one of ten who applied for the student debt relief grant set up…
Reporter, anchor remembered for 45 years in broadcasting
A Wisconsin native with a 45-year broadcasting career has died. Thomas Kurt “Tom” Petersen, 83, died on Saturday. According to his obituary, Petersen left his mark in the broadcasting business working as a reporter and news anchor at TV and…
Wisconsin Broadcaster available now
The May/June issue of Wisconsin Broadcaster is now available. Highlights from this issue:
More graduates added to Walker Broadcast Management Institute
Two graduates of the Walker Broadcast Management Institute got their briefcases on April 16 as the Institute marked the beginning of another three-year cycle. The Institute is designed for broadcast managers and those seeking or being prepared for broadcast management…
How can we plan for the future if we don’t know what next week will bring?
Part of the work we do with broadcasters is to help them develop strategic plans. Our process is to conduct research, apply relevant megatrends, and do a deep dive into the client’s past, current situation, and goals for the future….
Educators’ Column: ‘Still a Thrill’
“In American business, there is nothing stupider than the previous generation of management.” ~Bob Hoffman, The Ad Contrarian As a manager in the radio business, I was acutely aware of the smart generation of broadcasters to succeed my efforts. Thank…
President’s Column: WBA mourns the loss of Liz Boyd
The whole WBA family is mourning the loss of WBA NCSA/PEP Coordinator Liz Boyd. Liz was a friend to broadcasters, and dear friend to your WBA team. She was 71. Liz was with the WBA for 20 years and before…
Outgoing chair reflects on time with a rhyme
These days it is almost impossible to find a headline that doesn’t include ‘AI’ in some capacity. There’s no doubt that it can be useful…when used appropriately. The broadcast industry as a whole has been able to use AI in…
Student Forum to return to Lambeau Field in 2026
The recent Wisconsin Broadcasters Student Forum at Lambeau Field will return to Green Bay in 2026. The date for the next Forum will be Feb. 28, 2026. The recent Forum drew about 200 high school students and 200 college students…
