Balancing pain, opportunity of change for broadcasters
I feel your pain. Opportunities abound and as the Romans said, Fortes fortuna adiuvat or the modern translation of “Fortune favors the bold.” As I wrote last quarter, deregulation is upon us and that’s good for broadcasting. Bold moves are grabbing…
Brand managers named for 2 Appleton radio stations
Woodward Community Media (WCM) is promoting Alex Thomas to be Brand Manager for News/Talk WHBY and Sports/Talk WSCO in Appleton, and Paul Johnson has been hired as the new Assistant Brand Manager for the WCM Talk Team. “I am thrilled…
2025 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you had a great summer and have been documenting and saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards…
WBA staff celebrates anniversaries
Two WBA team members recently marked service anniversaries. Michelle Vetterkind, President and CEO30 years on Aug. 28 Kyle Geissler, Vice President8 years on Sept. 5 Congratulations and thank you for your service to the WBA.
Half-full or half-empty view on the future of broadcasting
All broadcasters – regardless of market size – understand first-hand the tumultuous times we are living in. The economy is clearly “going through some things,” and concurrently, we continue to see a shift in the way advertisers of all sizes…
WPR’s ‘To the Best of Our Knowledge’ to join American Archive of Public Broadcasting
On the eve of its final broadcast, Wisconsin Public Radio’s “To the Best of Our Knowledge” has announced that every episode of the Peabody Award-winning program will be archived for free, for everyone, forever. The “To the Best of Our…
Milwaukee station gathers $75K for school supplies
The 2025 ‘Class Act School Supply Drive’ raised $57,350 to deliver essential school supplies to local children in need. Through generous donations across southeastern Wisconsin, thousands of students in Milwaukee and Waukesha counties will now have fundamental classroom tools before…
Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process…
Podcast: Broadcasting’s Ongoing Evolution
Digital Content Creator, Journalist, and Producer Dana Schaeffer joins the podcast to discuss the future of broadcasting, including innovation, local relevancy, and engaging the next generation. Learn more about Dana on her website: https://www.danaschaeffer.com/
