WMTV Diaper Drive generates 1.2 million diapers for children in need
WMTV’s 5th Annual Diaper Drive raised 1,217,561 diapers in just one week for The Village Diaper Bank. The Madison station’s campaign collected 26,342 diapers and raised $190,595 in cash donations – $182,160 of that total in just one day. The…
Wisconsin broadcasters visit Capitol Hill
Wisconsin’s radio and TV broadcasters were on Capitol Hill on March 4-5 to meet with members of Wisconsin’s Congressional delegation in the House and Senate. Broadcasters visited the offices of all eight House members and both Senators to talk about…
College debt relief grant available for broadcast journalists
Applications are now being accepted for the Boyd Huppert Education Debt Assistance Grant. The Boyd Huppert Education Debt Assistance Grant was established to help broadcast journalists with paying off student loans. This grant is available to journalists currently employed in…
What to Expect When You’re Expecting… Awards in May
Ah, May. A time for flowers blooming, birds chirping, and broadcasters pacing nervously like expectant parents waiting for the big reveal: Will your baby—the spot, campaign, breaking news story, or show you poured your heart into—get the big First Place…
YP of the Month described as ‘innovator’
The Director of New Media at Seehafer Broadcasting in Manitowoc, Emily Freitag, is the WBA Young Professional of the Month for the month of March. The WBA Young Professional of the Month is a nominee for the WBA Young Professional…
Revenue growth comes through digital expansion
In 2025, local business investment in digital marketing is accelerating at an unprecedented pace. According to eMarketer, traditional linear TV advertising is expected to shrink by $4 billion between now and 2027. Meanwhile, Kagan forecasts a 3 percent decline in…
Reedsburg radio auction breaks record
A radio auction fundraiser supported by a Reedsburg radio station raised a record amount of money for the Reedsburg Area United Fund. The 74th annual WRDB Radio Auction raised $74,000 during 35 hours of airtime over five days. More than…
WFRV-TV sales manager to retire in March
WFRV-TV General Sales Manager Jim (Arnie) Arneson will retire at the end of March. Arneson started his career in broadcasting in 1982 at WCGV in Milwaukee as a local account executive and then spent a three-year national stint with Blair…
Lt. Col. Hellenbrand to receive WBA Distinguished Service Award
Recently retired Wisconsin Army National Guard Lt. Col. Shannon Hellenbrand will receive the Wisconsin Broadcasters Association’s Distinguished Service Award at the WBA Summer Conference in La Crosse this June for her accomplished 20-year relationship with Wisconsin broadcasters. The award was…
