Celebrate 75 years with your WBA in 2026

Your WBA is turning 75 in 2026 and we’re most definitely ready to celebrate. We hope you are too! Here are some of the highlights of what we have planned so far: –Our WBA Summer Conference will be June 17-18…
Green Bay station distributes $300K for those in need

Green Bay radio station Q90FM (WORQ) recently hosted its 10th annual community outreach program called the Police Lights of Christmas. The station raised $300,000 to provide gift cards to 115 Wisconsin law enforcement agencies, which will use them to help…
So, What Did We Learn In 2025?

This is the time of year when we try to answer that all-important question: “What happened?” So often, we are caught up in the day-to-day activities and events of our work and personal lives that it’s rare we take the…
Wisconsin Broadcaster available now

The January/February issue of Wisconsin Broadcaster is now available. Highlights from this issue:
Drive collects 804 coats

WJMR (Jammin’ 98.3) in Milwaukee collected 804 coats during its annual Stokes Coats Drive, surpassing its goal for the event. “This year’s drive was a powerful reminder of what’s possible when a community comes together,” said Don Black, Director of…
Who doesn’t like a fresh start? Here comes 2026!

All of us in this business are held accountable for our results. A fresh start can be hard to recognize when you are caught up in the past. That can go either way. Did you just have a brutal year, quarter or…
WBA expands services in 2026
Your WBA is growing its member benefit offerings in the new year, with new partnerships with Local Broadcast Sales and Media Financial Management Association (MFM). Your WBA is partnering with Local Broadcast Sales to bring you a full suite of…
La Crosse station moves community to enjoy ‘Joy of Sharing’

La Crosse TV station WKBT-TV on Dec. 5 hosted its 5th annual Joy of Sharing event benefiting local charities including the La Crosse Area Hunger Task Force, Jaycee’s Toys for Tots, and the Salvation Army. Thousands of dollars in donations,…
Green Bay TV engineer retiring

The Assistant Chief Engineer at WFRV-TV in Green Bay, Stan Zuidema, is retiring at the end of the year. Zuidema had a 46-year career in TV, with the last 11 years at WFRV-TV. “Working alongside such dedicated and talented people…

