Eau Claire station starts broadcasts from new studio

Eau Claire radio station Greatest Hits 98.1 (WISM) recently switched to a new studio. Mid-West Family Eau Claire said the new studio’s space has a long history with the company. The former WDRK-FM 99.9 was in that studio, from shortly…
Wisconsin Broadcaster available now

The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
Planning underway for big 75th WBA anniversary

Your WBA turns 75 in 2026, and planning is already in full swing for the celebrations! By now you’ll have noticed that the theme for the 2026 WBA Awards Gala is Diamond Jubilee, in honor of our 75th Anniversary. We…
Civic Media names new executive leadership team

Civic Media announced a restructuring of leadership at the three-year-old radio and Internet publishing startup. The new leadership structure includes former VP of Operations Kory Hartman being promoted to Chief Operating Officer (COO). Hartman will oversee day-to-day operations across Civic…
Mikayla Browne named program director of Life 102.5

Life 102.5 (WNWC-FM) in Madison has named Mikayla Browne program director. Browne, who joined the station in 2023, has served as afternoon host and assistant program director for the past two and a half years. “I am incredibly proud…
Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic

I’m pleased to report that the Midwest Regional Broadcasters Clinic—a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association—was a success. Now in its 69th year, the Clinic was well attended, drawing participants…
The Evolution of Broadcasting and its Impact on Journalism Education

Broadcasting has evolved over the last three decades from traditional mass media platforms such as traditional television and radio channels to Digital Multimedia Broadcasting (DMB) avenues. The era of passively consuming content during scheduled time frames is increasingly being overshadowed…
YP of the Month is natural storyteller with positive attitude

A morning anchor and feature reporter at WBAY-TV in Green Bay, Emerson Lehmann, is the WBA Young Professional of the Month for the month of September. The WBA Young Professional of the Month is a nominee for the WBA Young…
Podcast: What’s Next for NEXTGEN TV

Television broadcasters throughout the country are voluntarily upgrading to ATSC 3.0, known to viewers as NEXTGEN TV. While most viewers have access to the signals today, broadcasters are sharing transmitter signals and hoping to completely move to ATSC 3.0 with…