Location: Blue Harbor Resort, Sheboygan
The WBA Summer Conference will be held Aug. 25-26 the Blue Harbor Resort in Sheboygan. The annual golf tournament will also be on Aug. 25.
We are committed to making the Summer Conference safe for all. Masks and hand sanitizer will be available at the Conference. If you are not vaccinated, please wear a mask. Guidelines are subject to change based on the latest public health guidance.
Wednesday, Aug. 25
8 a.m. – 6:30 p.m. – Registration
Option 1: 8 a.m.
The Bull at Pinehurst Farms
Option 2: 1-5 p.m.
Media Technology Institute Lite: The Post Pandemic Future
It’s been a long year and there’s much to share and learn. Take some time for yourself and meet with your engineering colleagues in a relaxed, collegial, face-to-face setting to share stories of pandemic survival and what the future might look like. This will be a mix of instruction and interaction. Come prepared to learn and commiserate. Take a deep breath, celebrate our survival of this past year’s greatest challenges, and help plan the future together.
Sponsored by Midwest Communications
To attend, register as part of the WBA Summer Conference.
9 a.m. – 10 a.m.
New Revenue Opportunities In A Rapidly Changing Environment
What is the future of media revenue growth in a post-pandemic world? As traditional advertising revenue growth has slowed down, how can companies unlock the true value of their audiences? This presentation will provide insight into ideas in how listeners and viewers are changing their habits and provide recommendations and examples of how broadcasters can transform their business, through re-imagining the business model, re-defining staff responsibilities, and setting a new, expansive definition of success.
10 a.m. – 11:30 a.m.
Surviving to Thriving in Sales
The Surviving to Thriving in Sales session is a high energy, exciting way to make your commission checks bigger. Learn simple steps often skipped or forgotten that will help you make more magic in your sales career. Derron Steenbergen, President of the Swagger Institute, will motivate you to use creative approaches to prospecting, new business development and building better relationships. Derron is one of the very best sales trainers, motivators and relatable sales guys you will ever meet. Thousands have left this session with specific tips to make their business more successful, and more importantly, how to have more fun doing it. Oh, and you will learn the six most powerful words in sales and they are sure to change your career. Plus, Derron will give one question that if you start asking every account you have you are guaranteed to get information you have never gotten. Recommended for all radio/television sellers and managers.
1 p.m.-2:15 p.m.
Diversity and Inclusion Roundtable Discussions
Join members of the newly-formed WBA Diversity Committee for important roundtable discussions about diversity, equity, and inclusion in broadcasting. UW School of Business Chief Diversity Officer Binnu Palta Hill will lead the discussion about behaviors, best, practices, and sharing experiences that will help you and the WBA Diversity Committee plan for an inclusive future.
2:30 p.m. – 3:30 p.m.
EEO Session: Developing Signature Traits of an Inclusive Leader
Learn the six signature traits of leaders, including mindset and behaviors that we can practice over time.
3:30 p.m. – 5 p.m.
WBA Legislative Committee
5:30 p.m. – 7 p.m.
7:30 p.m. – 10 p.m.
Dinner and Bonfire
At the dinner we will recognize the 2020 Young Professional of the Year: Terry Stevenson.
Thursday, Aug. 26
7:30 a.m. – 6 p.m.
8:30 a.m. – 10 a.m.
10 a.m. – 10:30 a.m.
Economic Update – BMO Private Bank (invited)
10:45 a.m. – 11:45 a.m.
Modern Day Lead Generation for Broadcasters
BoomTap Business Solutions
- Learn how to generate leads online.
- How to nurture an email address and turn it into an appointment.
- Developing content to bring customers to you.
- Learn about the customer value journey.”
- How to fill your sales reps’ pipelines with online leads?
Noon – 2:30 p.m.
NAB President and CEO Senator Gordon Smith
and Local Broadcast Legends Presentation
2:45 p.m. – 4:15 p.m.
Discover Your Swagger
Prepared to be renewed! Do you let life steal your joy? Have you forgotten how amazing you really are? Have you forgotten how great it is to be in this business? Have you ever noticed that everything we do as broadcasters has to be about someone else? It’s about our listeners, our viewers, our clients and our community…BUT, it has to start with YOU! It is time you Discovered Your Swagger! This opening session will focus on you and how you can capture, or recapture, the energy, attitude and passion you need to create a lifestyle that makes you feel fulfilled! Your Swagger starts NOW!
5 p.m. – 6 p.m.
Hall of Fame Reception
6 p.m. – 7 p.m.
Hall of Fame Dinner
7 p.m. – 8 p.m.
Hall of Fame presentations
Masters of Ceremonies:
Also, during the WBA Summer Conference, we will be honoring Dick Zaragoza with the WBA Distinguished Service Award.
Andy Bontz is a former digital marketing agency owner who now has transitioned into the role of Marketing Manager for a multimillion-dollar broadcast/media company. Bontz is a Certified Customer Value Optimization Specialist. He is also a Certified Email Marketing Specialist, Content Marketing Specialist, Optimization and Testing Specialist, and Facebook/Google Advertising Analytics Specialist. Bontz has created an on-going B2B webinar series that has impacted more than 600 SMBs across North America. He is a Bachelor of Business Administration graduate from the University of Wisconsin-Oshkosh.
Joe Daguanno is a Certified Digital Marketing Partner. He's experienced in media, branding, and an advertising pro with a demonstrated history of working in integrated marketing and sales operations. He is skilled in niche and mass marketing, brand development, and strategy, coaching, leadership, and revenue generation. He's a Wizard of Ads Academy and Walker Management Institute graduate. Daguanno is a strong sales professional with a BA focused in Communication Arts/Journalism from the University of Wisconsin-Madison.
Paul Jacobs rose through the sales ranks to become a general manager of a major market radio station at age 28. After graduating from Michigan State University in 1976 with a BA in Advertising, Jacobs immediately went to work selling radio for WNIC-FM in Detroit, where he realized one could actually make money selling air. After a brief stint working for the William A. Robinson marketing services agency in Chicago, where he created campaigns for Philip Morris and Seagram's, Jacobs struck gold when he was hired as an account executive at WRIF-FM in Detroit. This experience launched his sales management career, and four years later, he became the general sales manager for KZEW-FM in Dallas, and ultimately, the general manager for KHYI-FM, also in Dallas. He was lured home to run WDFX-FM in Detroit, before joining Jacobs Media as its general manager in 1991. Jacobs oversees day-to-day operations for Jacobs Media and his main contribution has been the addition of sales consulting services. As an expert in all Rock formats, Jacobs has helped his clients open up new revenue streams by aiding them in their understanding of how to sell, market, and position their formats via sales training seminars. He has conducted hundreds of client presentations and has aided the Ford Motor Company and Procter & Gamble in improving their understanding of the youth market. Jacobs is a true “format champion” – someone who believes in the power of branding, and developing radio’s inherent assets.
Binnu Palta Hill
Chief Diversity Officer, UW School of Business
Binnu Palta Hill has spent the last 24 years in the UW System teaching, consulting, and designing programming that enhances inclusion by leveraging strategic leadership and organizational cultural dexterity. Since 2008, she has led The Office of Diversity and Inclusion at the Wisconsin School of Business where she works closely with the Dean to develop a diversity, equity and inclusion strategy with the goals of enhancing diversity among students, faculty and staff, and fostering an inclusive culture. A distinguishing factor in her approach is the combination of academic research and lived experience to dissect core issues related to identity differences. This approach is apparent in the Diversity Lunch and Learn Series she founded in 2010. These discussion forums on topics such as race, gender, and politics, have grown significantly over the last nine years and average a monthly attendance of 175 participants. Ms. Hill also teaches inclusive leadership in the Wisconsin MBA Programs. In May 2015, Ms. Hill represented WSB at the White House as Wisconsin became one of the first business schools to commit to best practices for increasing opportunities in business for women and preparing a culturally competent 21st century workforce. She has also served on a number of advisory boards such as the Wisconsin Governor’s Youth Summit, Information Technology Academy and the Wisconsin Center for Investigative Journalism. In recognition for her contributions to UW-Madison and the Madison community, she has received several awards including the UW-Madison Outstanding Woman of Color award, Wisconsin Innovation Award, the Wisconsin Alumni Association Leadership Award. Ms. Hill has been a guest speaker at over 100 conferences throughout the United States and Europe, including the National Conference on Race and Ethnicity (NCORE), Women and Leadership Symposium, AACSB International Diversity Forum, and All-State’s The Power of Diversity Conference. She has served as a consultant for culture and inclusion for over two dozen corporations including American Family Insurance, All State, Cooper Robertson, Grant Thornton, M3 Insurance and the QTI Group. Her engagements range from one-hour keynotes to recurrent hands-on workshops on topics such as the impact of diverse identities on workplace interactions, conflict resolution, negotiation, employee engagement, innovation and consciously cultivating inclusion through inclusive leadership. Her work on ‘Building Inclusive Business Cultures” has been featured in The Capital Times, Biz Education and NBC15 news.
Sen. Gordon Smith
NAB President and CEO
Sen. Gordon H. Smith joined the National Association of Broadcasters as president and CEO in November 2009. Prior to joining NAB, Sen. Smith served as a two-term U.S. senator from Oregon and later as senior advisor in the Washington offices of Covington & Burling, LLP. During his tenure in the U.S. Senate, Sen. Smith's committee assignments included the Senate Commerce, Science and Transportation Committee, the panel that oversees all broadcast-related legislation. Sen. Smith also served on the Senate Energy and Natural Resources Committee, the Senate Finance Committee and the Senate Foreign Relations Committee. Sen. Smith's role on the Commerce Committee and as chairman of a Senate High Tech Task Force helped foster his interest in new media and new technology issues. Born in Pendleton, Ore., Sen. Smith attended college at Brigham Young University, received his law degree from Southwestern University School of Law in Los Angeles, and practiced law in New Mexico and Arizona before returning to Oregon to direct the family-owned Smith Frozen Foods business in Weston, Ore. Before his election to the U.S. Senate in 1996, Sen. Smith was elected to the Oregon State Senate, rising to the position of president of that body after only three years. Sen. Smith and his wife Sharon live in Bethesda, Md., and are the parents of three children and five grandchildren.
Derron Steenbergen is the President and Founder of the Swagger Institute which specializes in sales and leadership training, motivational speaking, customer service training and business consulting. He is also the Chief Revenue Officer of Commonwealth Broadcasting Corporation which owns and operates 15 stations in Kentucky. Steenbergen has more than 25 years of broadcast sales experience, beginning as a local direct rep and advancing through the ranks of sales management to his current position of CRO. His years hiring and training salespeople led to the formation of Swagger. Steenbergen enjoys teaching simple steps that can help sellers make more magic in their sales careers. His high energy, audience involved seminars are making huge impacts in the business community across the country. Steenbergen has been called “the most relatable sales guy in the country” as well as “the Joel Osteen of sales.” Recently, he was also called “the modern-day Zig Ziglar.” He has traveled more than 50,000 miles in more than 30 states to help businesses and salespeople build their brand and earn real credibility. He is also a past chair of the Kentucky Broadcasters Association where he served several years on the KBA board. He is active with many civic organizations throughout South Central Kentucky. Steenbergen is a graduate of Western Kentucky University, married to Krista Steenbergen and has three daughters, Logan, Lyn Dawsyn and Landry. When he is not working, Derron enjoys relaxing with a good cigar while fishing.
Theresa Timm is a broadcasting sales and advertising pioneer who now is a Certified Digital Marketing Partner. She's skilled in staffing, on-boarding, training, coaching, consulting, marketing strategy, and revenue generation. She's a Wizard of Ads Academy and Walker Management Institute Graduate. Timm is a strong media and communication professional with a BS in Music Performance focused in Music Performance, from Viterbo University, La Crosse.
- Click here to book your room at the Blue Harbor Resort in Sheboygan
Click on "Book Now" in the top right corner and pick the first option: "Room." Scroll down and enter: WBACON in the "Show Group Booking" box. Click continue. On the next screen, all room types within the group will display in blue. Click on the one that you prefer, the exact dates of your stay, and enter number of adults and children. Hit "Continue." The booking summary will open up to take you to the guest profile and payment option. Rate in the booking summary include taxes and resort fee, but not added services (such as spa, etc.). Click "Pay Now" and follow the prompts.
- or call the hotel at 866-701-2583. Callers must identify themselves as members of the WBA group with reservation code WI Broadcasters Association Summer Conference.
- Reservation deadline is Aug. 2
- Reporting Webinar: Don’t Be a Garden Gnome: Little Tips to Help Your Standups Stand Out Date: June 17, 2021
- The Art of Storytelling: The Art of Sales. One and the Same? Date: July 15, 2021
- Webinar: Copyright Date: August 19, 2021
- Annual Golf Tournament Date: August 25, 2021
- Summer Conference Date: August 25, 2021
- Broadcasters Clinic Date: September 8, 2021
- Webinar: Monetizing Podcasts Date: September 16, 2021
- Webinar: Political File Date: November 18, 2021
- Student Seminar and Job Fair Date: March 5, 2022
- Awards Gala Date: May 7, 2022