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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the 70th Midwest Regional Broadcasters Clinic was a tremendous success. This annual event, a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, attracted attendees from 36 states, Washington, D.C., and four countries, making it one of the most geographically diverse Clinics to…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Industry leaders bring expertise to Broadcasters Clinic
I am pleased to report that the inaugural Midwest Regional Broadcasters Clinic, a collaborative effort between the engineers of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, was a success. The event was well attended, with participants from at least 34 states, as well as from Canada, Germany, and the Republic of Georgia. The…
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Gerretsen remembered as ‘best in the business’
WBA Hall of Fame inductee (2021) Thom Gerretsen died Saturday after a brief battle with pancreatic cancer. He was 71. Gerretsen touched millions of lives during his long career covering news and sports in Wisconsin. His writing and his voice were on the air in every market across the state. Gerretsen started his career in…
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Green Bay anchor named YP of the Month
WBAY-TV news anchor Aisha Morales is the WBA Young Professional of the Month for the month of September. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on their stations and communities.…
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Beaver Dam ‘Local Legend’ Bill McCollum dies
WBA Local Broadcast Legend and beloved member of the Beaver Dam community Bill McCollum has died. Known as “Uncle Bill,” he started his career in Beaver Dam in 1963. Ten years later, he joined the late John Moser on the WBEV Morning Show and the pair’s friendship quickly grew both on-air and off. They co-hosted…
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Manek marks 30 years at WLUK-TV
WLUK-TV anchor Rachel Manek is celebrating a milestone anniversary with the Green Bay TV station. The Good Day Wisconsin morning show anchor is marking 30 years at the station on Saturday. Congrats!
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School supply drive raises more than $55K
The WISN-TV ‘Class Act School Supply Drive’ collected $55,006 from generous viewers in the Milwaukee area to provide essential school supplies for area students. Communities throughout southeastern Wisconsin raised money for kids in both Milwaukee and Waukesha counties who need additional support ahead of the next school year. The 11th annual campaign, hosted by WISN…
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Broadcaster remembered for 46-year career in Wisconsin
Nelson Andrew Lent, who spent 46 years on the air on Wisconsin radio stations, died Aug. 9. He was 84. Lent started his radio broadcasting career at WHSM in Hayward in 1959. In 1960 he moved to WJMC in Rice Lake and in 1961 was the first voice on the air for a new radio…
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AI training is a must for broadcasters
Recent research indicates employees are rapidly adopting artificial intelligence (AI) technologies across media-related industries. A comprehensive study by the University of Chicago, surveying 100,000 workers across various sectors, revealed that journalists and marketers are among the top three professions most likely to incorporate AI into their daily work routines. This softening stance toward AI is…
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Journalists on data team to provide sources behind U.S. Senate debate questions
The WBA Foundation Board is proud to bring back to this year’s U.S. Senate debate a data team of Wisconsin broadcast journalists that will provide Wisconsin voters with the research behind the questions asked at the U.S. Senate debate on Oct. 18. Qualifying U.S. Senate candidates Democratic U.S. Senator Tammy Baldwin and Republican Senate candidate…
