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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Keeping pace with media industry trends: The role of social media assignments in college courses
As an educator in higher education in the ever-evolving field of media studies, I have the privilege of being entrusted with preparing our students for careers in a rapidly changing broadcast industry. With the advent of social media, the landscape of media production, distribution, and consumption has undergone a major shift, presenting both challenges and…
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What we do matters and it’s fun!
Freshly home and back to work from an amazing WBA Summer Conference, I’ve had time to reflect on the many conversations that I was able to share with fellow broadcasters from around Wisconsin in just two short days. The resounding theme? What we do as broadcasters matters…in ways we may often take for granted. Summer…
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WBA Awards provide ‘return on investment’
The excitement of the 2023 WBA Awards for Excellence banquet is still fresh, and it’s already time to be thinking about your station’s nominations for the 2024 awards. I joined the Awards Committee right before May’s big event, and in short order, it’s been an eye-opening experience. As many of you already know, the strategy…
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Wisconsin Broadcaster available now
The July/August issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Wisconsin Army National Guard seeing results
Your Wisconsin Army National Guard team is so grateful for you! The way you have welcomed our team and prioritized our stories has blown us away. You are helping us “fight our strength war”, and we are excited to share with you, that recruitment is UP! The rebound will take years, but you are helping…
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Aspiring broadcaster shows bright future ahead
It was wonderful to see so many of you at our WBA Summer Conference at the beautiful Hotel Retlaw in Fond du Lac! What a terrific venue! We hope you enjoyed your time in downtown Fond du Lac, and that you’ll join us again next year at the La Crosse Radisson! We know from our…
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Know the “3 Cs” when it comes to AI at your station
It’s been a year since the “AI Ashley” headlines crossed-over from the broadcasting trade magazines to the mainstream press. Stories on the first AI-DJ appeared in publications ranging from local newspapers to Fox Business. “AI Ashley” is the voice of Ashley Z, who programs and hosts mornings on WKHQ-Traverse-City/Petoskey, Michigan; her audio avatar hosts in…
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Robb Edwards remembered for radio career, ballpark announcing
Radio broadcaster, former WTMJ radio host, and former Brewers in-stadium voice Robb Edwards (Romant) died June 26. Edwards, 79, was the host of the morning show on WTMJ from 1985 until 2000. He also spent time at WOKY-AM and WRIT-AM in Milwaukee. Edwards became the Brewers Public Address announcer in 1999 and held that role…
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Woodward to buy 7 stations in Illinois
Woodward Communications Inc. (WCI) has agreed to acquire seven radio station brands from Neuhoff Media in Springfield and Bloomington, Illinois. The company said the brands align with WCI’s focus on local community media properties in certain market sizes that serve niche and lifestyle audiences. “They expand WCI’s footprint in Illinois and bring experienced teams and…
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Weekly Radio Addresses discuss Pride, Chippewa Valley
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about Pride Month and supporting the Chippewa Valley.. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Gov. Tony Evers in this week’s reaffirmed his vow to veto any legislation that makes Wisconsin a less…
