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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the 70th Midwest Regional Broadcasters Clinic was a tremendous success. This annual event, a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, attracted attendees from 36 states, Washington, D.C., and four countries, making it one of the most geographically diverse Clinics to…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Wisconsin broadcasters visit Capitol Hill
Wisconsin’s radio and TV broadcasters were on Capitol Hill on March 4-5 to meet with members of Wisconsin’s Congressional delegation in the House and Senate. Broadcasters visited the offices of all eight House members and both Senators to talk about issues like keeping AM radio in all vehicles, protecting broadcasters from a performance tax, and…
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College debt relief grant available for broadcast journalists
Applications are now being accepted for the Boyd Huppert Education Debt Assistance Grant. The Boyd Huppert Education Debt Assistance Grant was established to help broadcast journalists with paying off student loans. This grant is available to journalists currently employed in Wisconsin broadcasting or related media. Award-winning and widely acclaimed broadcast journalist Boyd Huppert grew up…
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What to Expect When You’re Expecting… Awards in May
Ah, May. A time for flowers blooming, birds chirping, and broadcasters pacing nervously like expectant parents waiting for the big reveal: Will your baby—the spot, campaign, breaking news story, or show you poured your heart into—get the big First Place nod? And will you make that winding walk through the mass of round tables to…
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Jartz to retire from WBAY-TV in May
After more than four decades with WBAY-TV in Green Bay, Local Broadcast Legend Bill Jartz is retiring on May 23. “His unparalleled work ethic, affable personality, booming laugh, and tireless commitment to public service has made Bill a true icon in northeast Wisconsin,” said WBAY-TV General Manager Steve Lavin. “There is just no one like…
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YP of the Month described as ‘innovator’
The Director of New Media at Seehafer Broadcasting in Manitowoc, Emily Freitag, is the WBA Young Professional of the Month for the month of March. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a…
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Revenue growth comes through digital expansion
In 2025, local business investment in digital marketing is accelerating at an unprecedented pace. According to eMarketer, traditional linear TV advertising is expected to shrink by $4 billion between now and 2027. Meanwhile, Kagan forecasts a 3 percent decline in radio broadcast revenue this year. Despite these challenges for terrestrial media, total ad spending is…
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Reedsburg radio auction breaks record
A radio auction fundraiser supported by a Reedsburg radio station raised a record amount of money for the Reedsburg Area United Fund. The 74th annual WRDB Radio Auction raised $74,000 during 35 hours of airtime over five days. More than 300 individuals and many local organizations donated a record 1,700 items to auction off, including…
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Column: Opee Awards highlight highs and lows
For the 19th consecutive year, the is bestowing its annual Openness in Government Awards, or Opees, meant to recognize outstanding efforts to protect the state’s tradition of open government, as well as highlight impediments. The awards are being announced in advance of national (), March 16-22 and will be presented at the in Madison on…
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WFRV-TV sales manager to retire in March
WFRV-TV General Sales Manager Jim (Arnie) Arneson will retire at the end of March. Arneson started his career in broadcasting in 1982 at WCGV in Milwaukee as a local account executive and then spent a three-year national stint with Blair in New York. He returned to his native Milwaukee in 1987 to serve at WCGV/WVTV. For…
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Weekly Radio Addresses discuss taxes and spending
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss taxes and spending. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s , Gov. Tony Evers shares an excerpt from his budget address highlighting tax-related provisions. “My plan will provide nearly $2…
