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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Science writing experts share advice for science reporters
Consider how news science-based stories are framed for the reader. Ask scientists about why a natural or human-caused occurrence happens. Take advantage of Madison-based science resources. Those are some of the suggestions offered at “Secrets for Success in Science Journalism,” the spring 2017 training session presented this month by the Madison chapter of the Society of Professional…
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Students consider careers in broadcast marketing
A WBA Foundation program is preparing college and high school students for careers in broadcast marketing. Ten years ago, your WBA Foundation initiated a pilot project aimed at identifying and training new sales personnel for Wisconsin radio and television stations. The Radio Marketing Professional Certification Program is a two-day intensive broadcast sales training program conducted…
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Chorski gives back to WBA Foundation
The general manager of a La Crosse television station generously donated more than half of his winnings from the WBA Foundation’s 50/50 Raffle at the WBA Awards Gala. WBKT-TV General Manager Scott Chorski donated an extra $500 of his winnings back to the Foundation, providing the Foundation with a grand total of $1,350. Thank you…
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Q&A: Meaning of the FCC’s recent ruling on online recruiting
The following is from WBA’s DC Counsel David Oxenford: The FCC recently issued a declaratory ruling (which we summarized here) addressing the requirement that broadcasters widely disseminate information about all of their job openings in such a way as to reach all of the groups within their communities. The recent FCC decision stated that a…
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Congratulations to WBA Awards for Excellence Winners
The WBA’s 2016 Awards Gala has just concluded. Congratulations to all winners and thanks to all who participated. Download the Winners PDF for information on all Award Winners. 2016 Awards for Excellence Winners Station of the Year Awards:
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Survey: Key radio listening locations – the home, the car, and at-work – are changing
In Jacobs Media’s new web study of radio listeners, a big story is how radio’s traditional listening locations – the home, the car, and the workplace – are undergoing change. From content consumed to new distribution outlets to emerging gadgetry, the traditional pattern of media usage and radio listening are changing – in some cases, rapidly.The…
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4 new names to be added to WBA Foundation Hall of Fame
The Wisconsin Broadcasters Hall of Fame was created in 1989 to honor broadcasters that have devoted a minimum of 15 years to the broadcasting industry including a minimum of 10 years as a Wisconsin broadcaster. The award recognizes an individual’s history of exemplary leadership in community and statewide service as a broadcast professional. The first…
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4 broadcasters to receive WBA Local Broadcast Legends Awards
Four Wisconsin Broadcasters have been chosen as WBA Local Broadcast Legends and will be recognized during the Keynote Luncheon on Thursday, June 15 as part of the WBA’s Summer Conference. The Wisconsin Broadcasters Association Local Broadcast Legends Award was established in 2015 under the direction of Bruce Grassman, owner/president of Results Radio. The first award…
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Media mentors should support student travel
It was a typical, sticky April in rural Arkansas back in 2004. I had traveled 300 miles from home once with my parents on vacation all the way to Graceland. Now, I was in a car bound for DFW. The drive into the airport alone was enough to trigger the early stages of a panic…
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WBA reaching out to diverse communities
The WBA is initiating an effort to reach out to Wisconsin’s diverse communities. While you will hear much more about this effort in the coming months, we’re already getting started. Lupita Montoto from La Movida in Madison translated our “Your WBA Serving You” flyer, which we’ve linked on the WBA homepage next to the English…
