Social & Digital Archive

The Future

I have faith in the future of this business because I think we still haven’t tapped the full potential of electronic media. Communication technology has evolved faster than our ability to use it to its full potential. I’ve felt this…

Spending Time to Save Time

The more you manage your life and work in a digital format, the more options you have for managing it. Too often, I see people not take the time or not know how to use these tools in a way that saves them…

Why Twitter?

When explaining social media to someone who’s new to it, the explanation about the importance of engagement and referrals typically results in this question: Why are we bothering with Twitter? Facebook is where most of the engagement and referral traffic…

Animated GIFs

Photos are powerful. In fact, I will soon make my case that photos can sometimes be more powerful than videos. Stay tuned for that. But then there are animated GIFs. Early in the life of the Internet they had a…