In the News Archive

Youth

My enthusiasm for the future of broadcasting always crests this time of year. This is the week my students start showing up to take me online class through UW-Whitewater, Journalism for the Web. We no longer have to emphasize to students the…

Internships: The Good, the Bad and the Ugly

As I write this column in the middle of reviewing our summer internships, I was inspired to look back on the past 5-years of the best and worst of our students’ experiences. Like most journalism and communication programs, at UWRF…

Millennial Insight from a Millennial

At the WBA Summer Convention, the Young Professionals held a seminar on Millennials.  So who exactly is a Millennial?  Each generation has a name, and it’s grouped by years.  The Silent Generation are those individuals born from 1928-1945, Baby Boomers…

Should we scrap website comments?

Should we scrap website comments? NPR just did. The arguments against website comments are as follows: They’re uncivil. They add little value. They deter voices that might provide valuable viewpoints. They are provided by a small fraction of the total number visitors…

Are FB Changes Actually Hurting?

Facebook has released a series of algorithm updates lately, but have they actually affected broadcasters? This article suggests that broadcasters have been mostly left unharmed by the changes. “…the changes have not had a noticeable effect on local news outlets…

Police and Fire Turning to Facebook

Newsrooms are used to getting news releases sent to their inboxes from local police, fire and other public service offices. But more of those agencies are now turning to Facebook to distribute public information. It’s easy to understand why. By…

Content Cultivation

When we spend so much time generating online content, it can sometimes be hard to remember that it’s also important to cultivate content. That is to say that generating the content is only the first step. You also need to…

WBA Foundation to Sponsor U.S. Senate Debate

The Wisconsin Broadcasters Association Foundation is pleased to announce that the 2016 U.S. Senate debate between incumbent U.S. Senator Ron Johnson and Democratic challenger Russ Feingold will be held on Friday, October 14th in the Green Bay/Appleton market starting at…

Mashable

I don’t like to make any assumptions about anyone’s media consumption habits, so forgive me if you’re already a reader of Mashable. If you’re not a reader of Mashable or any other digital-first media site, then I suggest you take…