Revenue growth comes through digital expansion
In 2025, local business investment in digital marketing is accelerating at an unprecedented pace. According to eMarketer, traditional linear TV advertising is expected to shrink by $4 billion between now and 2027. Meanwhile, Kagan forecasts a 3 percent decline in…
Reedsburg radio auction breaks record
A radio auction fundraiser supported by a Reedsburg radio station raised a record amount of money for the Reedsburg Area United Fund. The 74th annual WRDB Radio Auction raised $74,000 during 35 hours of airtime over five days. More than…
WFRV-TV sales manager to retire in March
WFRV-TV General Sales Manager Jim (Arnie) Arneson will retire at the end of March. Arneson started his career in broadcasting in 1982 at WCGV in Milwaukee as a local account executive and then spent a three-year national stint with Blair…
Lt. Col. Hellenbrand to receive WBA Distinguished Service Award
Recently retired Wisconsin Army National Guard Lt. Col. Shannon Hellenbrand will receive the Wisconsin Broadcasters Association’s Distinguished Service Award at the WBA Summer Conference in La Crosse this June for her accomplished 20-year relationship with Wisconsin broadcasters. The award was…
2025 WBA Awards Gala presenters announced
The radio and television personalities who will present the awards at the WBA Gala on May 3 have been announced. The award presenters represent the stations that won Station of the Year awards last year. Stations representing radio will present…
WBA Young Professionals bring Toolbox to Lambeau Field
The Wisconsin Broadcasters Association Young Professionals Committee welcomed young professionals from across the state for The Toolbox, the first time hosting it at Lambeau Field. The goal of the career-based workshop is to help young broadcasters hone their skills and…
Chastain named WISC-TV GM in Madison
Morgan Murphy Media named broadcasting and media veteran Scot Chastain vice president and general manager of WISC-TV in Madison. Chastain has been a local TV general manager twice before, in Lansing, Michigan and Sacramento, California. Most recently, he was director…
Connections made at WBA Student Forum at Lambeau Field
There’s nothing like a surprise in a story, or, apparently, in a seminar. Ellie Davis can attest to that. The U-W LaCrosse senior was sitting in the front row when Boyd Huppert came up and shook her hand during his…
WBA Student Awards for Excellence winners announced
The 2024 Student Awards for Excellence winners were announced at the Student Forum at Lambeau Field on Saturday. The complete list of winners is available here: Congratulations to all the winners! Great job! Four scholarship recipients were also recognized, along…
