Year-end reflections and looking ahead

As the end of the year approaches, it’s a natural time to reflect on the journey we’ve taken together as broadcasters in Wisconsin. I am incredibly proud to serve as the Chair of the Wisconsin Broadcasters Association (WBA), especially during…
SCRIPT: Submit early for WBA Awards

SCRIPT Client: WBA Title: SUBMIT EARLY Station Manager (authoritative but laid-back): You guys ever submit to the Wisconsin Broadcaster Awards? (SFX: Light computer typing in the b.g) Creative Director (energetic, and detail-oriented): Oh yeah, I’ve done it. Huge morale booster…
Wisconsin Broadcaster available now

The November/December issue of Wisconsin Broadcaster is now available. Highlights from this issue:
Nolle marks 25 years

A senior marketing consultant at a Green Bay TV station is marking a milestone. On Nov. 15, John Nolle is celebrating 25 years at WLUK FOX 11.
Dates set for 2025 Walker Broadcast Management Institute

The 26th Walker Broadcast Management Institute is set for April 15-17 on the UW-Madison campus. The 2025 Institute marks the second year of another 3-year cycle (although you may join the cycle at any time) and is designed for broadcast…
Woodward stations help collect Costs for Kids

Woodward Community Media in the Appleton area recently partnered with the Salvation Army for the 2024 Coats for Kids Campaign, aiming to provide warm winter clothing to children in need. The collaboration is focused on collecting new and gently used…
Debate builds on broadcasters’ public service mission

We’re so very proud of our recent WBA Foundation U.S. Senate debate, which many member stations aired on or after Oct. 18. There are countless hours put into these debates from the host station and many other supporting stations, including…
Our Wisconsin Army National Guard recruiting partners change leadership

In the military, ceremonies and traditions are important ways we acknowledge change. We conducted a Change of Command ceremony in the Recruiting and Retention Battalion on Oct. 18. This tradition is time-honored, and it formally signifies the transfer of total…
Siegler named Wisconsin Public Media Interim Executive Director

Jordan L. Siegler has been named Interim Executive Director of Wisconsin Public Media (WPM), the division at the University of Wisconsin–Madison that oversees PBS Wisconsin and Wisconsin Public Radio (WPR). Siegler currently serves as Associate Director of WPM. The announcement…