I don’t like to make any assumptions about anyone’s media consumption habits, so forgive me if you’re already a reader of Mashable.
If you’re not a reader of Mashable or any other digital-first media site, then I suggest you take a look. It’s what a news website looks like when it didn’t start with a broadcast or newspaper company.
Take a look at what makes the site different in terms of site design and content. Do you find that you’re producing the type of content you see on Mashable? Are you producing more of it than you used to?
I’m not here to declare one model better than the other, but I do encourage those of us in broadcast to take a close look at what the digital native companies are doing.
We’re not going to replicate them, nor should we feel obligated to, but they’ve approached journalism with a fresh set of eyes. That kind of insight is the kind we should be hungry for.
