Events

Explore how small market radio and television stations are navigating today’s challenges and finding new opportunities for growth. Learn how peers across the country are making practical, achievable changes to strengthen audience loyalty, refine local strategy, and identify realistic revenue…

Join your fellow broadcasters at the Wisconsin State Capitol for a day of conversation with your Wisconsin state lawmakers. A briefing will be held in the morning with visits scheduled in the afternoon. Just your presence could change a vote!…

Companies of all sizes face a business imperative to quickly leverage the tremendous potential of AI. But when employees rush to use AI without clear, actionable guidance, they may expose the company to growing legal risk. Developing tailored, practical governance…

In an era of constant volatility, finance and media leaders are expected to make high-stakes decisions with incomplete information—while maintaining trust, clarity, and team resilience. In this practical and engaging session, Lucy Chen introduces a modern framework for resilient leadership…

Explore what effective leadership looks like during times of uncertainty and constant change. Learn strategies to unify teams, raise the leadership bar, and communicate in ways that empower and motivate others, even in challenging circumstances. Gain practical tools to set…

Join us at legendary Lambeau Field for a reception the evening before the WBA Student Forum at Lambeau Field. Come, enjoy time with your fellow broadcasters!

In accordance with the WBA’s Assistance Action Plan For EEO Compliance, your WBA will be holding a job/career fair in conjunction with our Wisconsin Broadcasters Student Forum at Lambeau Field Saturday, Feb. 28 from noon to 2 p.m.  Set up…

Join us in Green Bay!

Join your fellow young broadcasters (within the first years of working in the profession) for professional development through conversation, helpful critiques, and getting your questions answered at Lambeau Field on Saturday, Feb. 28. Schedule:9-9:30 a.m. Coffee and networking9:30 am. –…

The Walker Broadcast Management Institute is now in its 27th year. The 2026 Institute marks the third year of another 3-year cycle (although you may join the cycle at any time) and is designed for broadcast managers and those seeking…

Explore how artificial intelligence is reshaping newsroom work. From research and reporting to editing, audience engagement, and ethical decision-making, learn where AI tools can improve accuracy, boost efficiency, and support journalists, as well as where human judgment, transparency, and editorial…

The WBA Awards Gala will be held May 2, 2026 at the Madison Marriott West. Check back for more details!

Explore the latest federal policy and regulatory developments shaping the broadcasting landscape as we head into 2026. Learn about key actions, trends, and priorities emerging from Capitol Hill, federal agencies, and industry coalitions that could affect stations of all sizes….

The WBA Media Technology Institute will be at the Grand Geneva Resort in Lake Geneva June 16-18, 2026. Come back soon for more details. Please click here for more information on the WBA Summer Conference and hotel information.

Save the date! The 2026 WBA Summer Conference will celebrate the WBA’s 75th anniversary! It will be held June 17-18 at the Grand Geneva Resort in Lake Geneva. Come back later for details as the date approaches.

The Golf Outing at the WBA Summer Conference is taking place June 17 at the Grand Geneva Resort. Shotgun start at 7 a.m. The outing is held during the WBA Summer Conference which will be June 17-18 at Grand Geneva…

Explore where political advertising dollars are emerging in a high-stakes election year and what it takes for broadcasters to capture them. Learn how campaigns, consultants, and outside groups make placement decisions, who controls the budgets, and when stations need to…

Explore the critical intersection of IT security, operational safety, and compliance for broadcast facilities. Learn what broadcasters need to know about protecting networks, transmitters, and connected devices from growing cybersecurity risks, including practical measures for hardening systems and educating staff….

The Midwest Regional Broadcasters Clinic will return to the the Madison Marriott West on Sept. 15-16, 2026.  

Why does so much of our radio, TV and digital content look and sound the same? In this session, we’ll discover why we leave so much of our best content on the cutting room floor and discuss a creative process…

Explore how radio stations can move beyond traditional audience metrics to build genuine communities around shared interests, purpose, and connection. Learn what “community” really means in today’s media environment, why it’s different from simply producing more content, and how stations…

Explore the issues, frustrations, and decisions shaping broadcasters’ day-to-day work through an open Ask Anything conversation. Learn from unscripted, real-time answers as Speed Marriott and Derron Steenbergen tackle member-submitted questions—both submitted in advance and live. Gain candid insight and practical…