
Is your station among the list of stations that participate in the WBA’s NCSA/PEP program?
The WBA’s NCSA/PEP program is what allows your WBA to provide you with the majority of the many services/offerings we do.
To help provide you with an idea as to how reliant the WBA (like all State Broadcasters Associations) are on NCSA/PEP income, this graph shows the relative contribution of NCSA/PEP income to the overall WBA revenue budget for an average year.
If you run NSCA/PEP (and the majority of do, by far, are) – THANK YOU! If you are not on the list, I strongly urge you to take part in this important partnership. If you have any questions as to how the program works, please feel free to me directly at mvetterkind@wi-broadcasters.org or give me a call at 800-236-1922. I’d love to talk to you!
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To highlight a couple of our upcoming events – October will be a VERY busy month for your WBA/WBA Foundation!
In keeping with our time-honored tradition for the last 30 years, your WBA Foundation will be hosting debates this fall for the Wisconsin Governor and U.S. Senate races. Our gubernatorial debate will take place on Friday, Oct. 5 in the Madison market and our U.S. Senate debate will take place Saturday, Oct. 13 in the Wausau/Rhinelander market. This continues the well-received practice your WBA Foundation implemented six years ago of using a market-based approach to hosting debates.
Both debates will be offered statewide to Wisconsin television/radio stations for live broadcast. Your WBA Foundation is honored to provide these important debates to Wisconsin’s voters as part of our 30-year history of using these debates to promote the civic and political process. We greatly appreciate your support in airing the debates.
Broadcasters Clinic (Oct. 16 – 18 at the Madison Marriott)
You won’t want to miss this award-winning, three-day regional event that last year drew attendees from 24 states. I’d like to congratulate our own Linda Baun, Kent Aschenbrenner, and the entire Clinic Committee for again being recognized by the National Society of Broadcasters Engineers for the BEST Regional Convention! Certainly well-deserved!
The Clinic will offer a Personal Safety in Today’s Broadcasting Environment session. This panel discussion moderated by Juli Buehler, WLUK TV News Director, will offer attendees insights from Dan Shelley, RTDNA, Executive Director; Tom Allen, Quincy Media Regional Vice President; David Oxenford, Wilkinson Barker Knauer, LLP; Madison Police Chief Mike Koval; and David Devereaux-Weber, WORT Board President.
Make sure to send your engineers. And managers, come join us for the exhibits or to check out sessions. We’d LOVE to have you there! You will NOT be disappointed.
To register contact Linda Baun at lbaun@wi-broadcasters .org.
You can register here.
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I recently had the pleasure of having lunch with WBA Hall of Famer Tom Bolger and Norm Lorenz. Both were instrumental in the creation of our Rick Jowett Fellowship. Rick’s grandfather was CEO of Forward Communications, which owned several stations throughout the country, including WMTV in Madison.
Tom was President and General Manager of WMTV from 1963-1980, Forward’s Chief Operating Officer, 1980-84, and Chief Executive, 1984-85. He was Joint Board Chairman of the National Association of Broadcasters (NAB) in 1979-81 and President (before the official term became “Chair”) of the WBA in 1983-84. Norm began his career with WMTV back in 1977 and over the next 38 years he helped write, produce, and create much of the content that was broadcast on WMTV’s airwaves. Rick worked with Tom and Norm at WMTV and was close with both of their families. Rick started at WMTV as a photographer. A special thank you to Tom and Norm for their vision and support of the Fellowship in memory of our friend Rick.
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Until the next issue of your Wisconsin Broadcaster, don’t forget to enjoy the pleasures our beautiful Wisconsin fall season has to offer.
And….of course…..thank you – as always – for your time and support!