Wisconsin Broadcasters Association

In the News

May LZ Lambeau™ Event Will Welcome Home Wisconsin’s Vietnam Veterans
PSAs Available To All Broadcasters
By Michael Bridgeman, WI Public Television

A wide-reaching statewide effort to honor Wisconsin Vietnam War veterans will culminate in a weekend of recognition and celebration of their service and sacrifice. Veterans, friends, families and others are invited to attend LZ Lambeau™: Welcoming Home Wisconsin’s Vietnam Veterans from May 21 through 23. The event will include The Moving Wall™, military-vehicle displays, reunions, exhibits and a Saturday-night keystone event inside Lambeau Field in Green Bay.

Named for the landing zones to which Vietnam veterans were often deployed and inspired by the interviews with Vietnam veterans from the forthcoming “Wisconsin Vietnam War Stories” documentary project, LZ Lambeau is a partnership of the Wisconsin Department of Veterans Affairs, Wisconsin Historical Society and Wisconsin Public Television (WPT), along with an extensive group of veterans organizations statewide.

2010 Walker Broadcast Management Institute
Sign Up By March 26th To Get The Reduced Rate
Please click here to register.

In 2006, the estate of William R. Walker graciously donated funds to endow the WBA Foundation Management Institute. The gift is the largest single contribution ever received by the Foundation. The schedule is set for the Walker Broadcast Management Institute, scheduled for May 11-13, 2010 at the UW-School of Business on the Madison campus. With the early bird deadline of March 26, and room for only 35 attendees, broadcasters are urged to call the WBA office for reservations as soon as possible.

Fees for the Management Institute are once again being offered at an affordable $595 per person ($525 before March 26th) and $400 for all those over three from one company. The fees include sessions, meals during the day, two evening dinners and all three nights’ lodging.

The Walker Broadcast Management Institute (formerly the WBA Foundation Management Institute) is now in its 13th year. It completed its fourth 3-year management education cycle in 2009. The 2010 Institute will begin a new 3-year cycle. The Management Institute is designed for broadcast managers and those seeking or being prepared for broadcast management positions.

Perhaps some of you have seen the following article written by Harry A. Jessell. While Harry’s article focuses on TV, the same principles apply to radio. We all know that free over-the-air broadcasters continue to be under assault from some members of Congress and numerous special interest groups. As one of my NASBA colleagues recently mentioned “Money Talks”.

I have contributed to NABPAC since I became President of your WBA three years ago. Those of you who contribute to NABPAC set a terrific example. Like everything else that we are asked to contribute to (or choose...

“Pleased but not Satisfied.” This is the title of a little book by D.L. Sokol. It was sent by Bob Prather, CEO of Gray Television to all of his General Managers. Its message works well in managing a radio or TV station or its trade association. Its principles can be useful as we set our WBA goals for 2010.

“While the name of the book is “Pleased, but not Satisfied,” it is much more than a title. In reality it is a state of mind, a recognition that the job of running a business or a department...