An account executive for Results Broadcasting in Shawano, Kayla Williams, is the WBA Young Professional of the Month for the month of July.
The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on their stations and communities. A subcommittee of the WBA Board of Directors will select the Young Professional of the Year, who will be recognized at the 2026 WBA Awards Gala on May 2 at the Madison Marriott West.
Williams was nominated by Results Broadcasting General Manager and Sales Manager Eric Voight who wrote that Williams started with the company out of college as the creative services director and has since grown her role at the company.
“Over the years, she has expanded her impact, serving as a brand manager, leading our production team, and becoming a highly sought-after personality for live remote broadcasts.”
She moved to sales in 2018.
“Today, she continues to thrive in sales, bringing the same passion and dedication that has defined her career,” Voight wrote.
He said Williams is a model for young broadcasters.
“Kayla’s unwavering commitment to excellence is evident in everything she does. She is a creative problem-solver, a strong team player, and an invaluable asset to our organization. Whether working with clients, colleagues, or the community, she brings enthusiasm and professionalism to every interaction.
Here’s more about Kayla:
Company: Results Broadcasting: WTCH, WOWN, WJMQ, WOTE
Position: Account Manager – Radio and Digital Marketing
Years at station: 17
Started in broadcasting (year): 2008
- How did you get into broadcasting?
I joined the student-run TV station at UW–Stevens Point for fun and quickly decided it was the field to pursue. I transferred to UW–Oshkosh for Radio-TV-Film, and after taking a required Introduction to Radio course, I immediately fell in love with the unique way audio can captivate a listener, connect with them, and evoke emotion.
- How do you view the role of young professionals in broadcasting?
Young professionals in broadcasting bring a fresh, energetic spirit and passion — who doesn’t love that? They have the ability to relate to listeners and viewers in their own generation, the one that precedes them, and the one that follows. This gives them the power to bridge the gap between generations in the stories they tell and how they deliver them.
Career-wise, they are in a position to bring in new ideas while learning from seasoned professionals about storytelling, ethics, and best practices.
As methods of communication change and new technology is introduced (texting, digital, social media, A.I., etc.), these young professionals are in a unique position to lead us in finding ways to adapt and use these tools for growth — and, if necessary, reinvent how we operate as a whole, for the better.
- What advice would you give to other young broadcasters?
Listen more than you speak — but please, share your ideas. Watch and observe successful individuals in your company and our industry, and ask yourself, “Why?” Observe their habits, learn about their career journey, and if possible, have a conversation with them about it.
Understand the audience you’re speaking to. Who are they? What’s important to them — and why? What life experiences have they been through, generationally speaking? Understanding fuels the ability to connect.
Take every opportunity you can for further education. Know that what we do is truly a service. Whether it’s the stories we tell or the marketing we create, it’s not about us — it’s about bringing the community together, creating a more informed audience, and growing our local businesses. A servant’s heart in broadcasting goes a long way.
And finally — get involved! Local groups, organizations, fundraisers, the school district, city government — anything. It’s fulfilling, and the relationships you create are priceless.
- What does the future of broadcasting look like to you?
Unshakable. If I didn’t feel that way, I would’ve jumped ship by now — hahaha — but I’m confident in this industry and in the bright individuals who make great things happen in this field every day.
Broadcast media has faced change decade after decade, but we’ve adapted every time. When the naysayers claim that something new will make us obsolete, we find a way to use it to our advantage.
I don’t see anything replacing that special connection we have with our local audiences. That kind of meaningful interaction, local touch, and immediate reach is invaluable. That Keith Urban song comes to mind: “Who Wouldn’t Wanna Be Me?”
