The Toolbox is a one-day young professional conference held at Lambeau Field on the afternoon of Feb. 21, ahead of the WBA Student Forum at Lambeau Field on Feb. 22.
REGISTRATION DEADLINE FEB. 7
There will be a range of speakers and panels that will focus on timely topics that are challenging young professionals every day.
The purpose of The Toolbox is to provide skills and resources for well-rounded young professionals in the broadcasting industry, by fostering better communication skills in the workplace, encouraging stronger relationships within communities, and creating dynamic leaders in the industry. By sharpening the tools that young professionals use on a day-to-day basis, whole organizations will benefit and become stronger and the industry itself will continue to move forward in a competitive and relevant way.
Here’s the day’s agenda:
Welcome & Introduction with Terry Stevenson and Gabriella Rusk
1 p.m. – 1:10 p.m.
Growing Your Brand
1:10 p.m. – 2 p.m.
Katie Kelly, Digital Director, Woodward Community Media
This session will delve into the crucial connection between your brand and your reputation, emphasizing the need to align your actions with your promises. Drawing from 22 years of experience in the radio and digital industries, I will underscore the importance of authenticity and consistency in building a strong brand identity. This presentation will highlight the significance of follow-through and accountability in branding, stressing that delivering on your commitments is essential in shaping a positive reputation. Additionally, we’ll discuss the impact of personal representation on one’s brand, emphasizing the idea that when someone hires you, they are entrusting their brand with yours. Through this presentation, you will better understand how professional conduct directly influences brand image and reputation. You will learn that by upholding high standards in personal representation, you can effectively enhance your brand and the brands you are associated with.
Trauma Growth and Compassion Satisfaction: Setting a Sustainable Pace
2:10 p.m. – 3 p.m.
Heather Schmidt, System Medical Director, Employee Well-being, SSM Health
Matt Doll, Director of Care for Caregivers Program, SSM Health
Individual and/or collective traumatic experiences and exposure have touched most all of our lives. We can be challenged at times to grow from these experiences and sustain our compassion for ourselves and others. This session will focus on a brief review of Trauma Informed Care and look more deeply into how individuals, organizations and communities can grow from these experiences, sustaining compassion for ourselves and others.
Career Building in Broadcasting
3:10 p.m. – 4 p.m.
Emerson Lehmann, Morning Anchor, WBAY-TV, Green Bay
Hayley Tenpas, Host of Focus Fox Valley, WHBY, Appleton
Greg Scalzo, Market Manager, Good Karma Brands, Milwaukee
Our panel of Wisconsin broadcasters discuss their beginnings in broadcasting and how they found a long-term career doing what they love.
Tour of Lambeau Field Media Production Facilities
4:05 p.m. – 5 p.m.
ONLY AVAILABLE TO THE FIRST 50 REGISTRANTS
Reception
5 p.m. – Details to come
Registration: $65
