If you’ve traveled across the country, you might have noticed something we’ve noticed as well. There’s something special about broadcasting in Wisconsin.
It’s hard to put my finger on why this is. Is it the history of broadcasting in Wisconsin? Is it the many leaders who’ve shaped the industry over many years? Is it the culture? I’m not sure I can put all the credit in any one place, but I know one thing for sure, it all comes down to the people.
That’s you.
Your WBA is tremendously proud of how seriously Wisconsin’s local broadcasters take their public service mission. If a local community is in need, there’s no question local broadcasters will be there to bring people together.
People.
It’s a people business. It’s the human connection that makes broadcasting special, and it’s the people that make broadcasting in Wisconsin extra special.
Your WBA will celebrate 75 years of service to broadcasters in 2026, but more than that, it will be a celebration of all the people who’ve served as broadcasters in Wisconsin for more than 100 years. It will also be a commitment to the future of broadcasting in Wisconsin.
Like you, your WBA recognizes that the future depends on a continuous dedication to getting better and trying new things, while never losing sight of what separates broadcasters from anyone else: People-powered service to community.
It’s been a terrific year and the year ahead holds great promise. Come celebrate with us in 2026. Check out the calendar on the back of the newsletter and the events section on the WBA website. There’s a lot there, and much more to come.
While change is all around us, know that you can always count on us, your WBA, to be there for you!
Michelle Vetterkind
WBA President and CEO
