As the end of the year approaches, it’s a natural time to reflect on the journey we’ve taken together as broadcasters in Wisconsin. I am incredibly proud to serve as the Chair of the Wisconsin Broadcasters Association (WBA), especially during a year filled with both challenges and triumphs. Each of you has played a vital role in keeping our communities informed, entertained, and connected. As we move forward, I’d like to take a moment to discuss the highlights of our year, encourage continued membership participation, and share the importance of broadcasters’ service during the holiday season.
Reflecting on our accomplishments
This year has been a testament to the strength and adaptability of broadcasters across Wisconsin. Whether it was covering pressing news stories or offering a platform for community voices, broadcasters have risen to every challenge. In a world increasingly dominated by online media, local broadcasters remain essential to preserving the identity and localism of our communities.
In the WBA, we’ve worked hard to provide you with resources and opportunities to excel. From our annual seminars to hands-on training, we’ve kept our focus on fostering professional growth and keeping our industry vibrant.
This year, our advocacy efforts have ensured that the unique challenges broadcasters face remain at the forefront of state and federal discussions. Our work is not done, and the WBA will continue fighting for all of our members.
Membership renewal: Time to invest in our future
As we move into the new year, it’s time to renew your membership or consider joining the WBA if you haven’t already! Membership connects you with a network of professionals and provides essential resources that help you stay ahead in a rapidly evolving industry. By renewing, you’re investing in the future of local broadcasting.
The holiday season: A time for service
The holiday season is a special time for broadcasters. While many industries slow down, this is when we step up. Our platforms give us the opportunity to serve our communities in meaningful ways—whether through charity campaigns, public service announcements, or uplifting stories of hope and giving. I encourage each of you to continue using your voice to make a difference this holiday season!
Looking ahead: 2025 and beyond
As we approach 2025, I’m filled with optimism about the future of broadcasting in Wisconsin. We will continue to face challenges, but together, through the WBA, we’ll remain strong, adaptable, and impactful. Thank you for your dedication and support throughout the year. Here’s to a successful 2025!
Wishing you all a joyful holiday season and a bright new year ahead.
Aleese Fielder
Chair of the Board
