WTMJ-AM started broadcasting Friday on an FM translator. The FM signal, known as W277CV, operates at 103.3 FM and covers Milwaukee and its adjacent suburbs.
“It’s important to make our content easy to find and we’re excited to add an additional platform at 103.3 FM along with our digital distribution platforms,” said Tom Langmyer, vice president and general manager of WTMJ and WKTI and vice president of news, talk, and sports, for The E.W. Scripps Company.
The new FM translator signal is the latest initiative by WTMJ to make its content universally available.
“WTMJ’s 50,000-watt AM signal covers nearly 80 percent of the population of Wisconsin,” Langmyer said. “Adding FM service for Milwaukee and its suburbs exposes more radio listeners to our programming.”