Woodward Community Media in the Appleton area recently partnered with the Salvation Army for the 2024 Coats for Kids Campaign, aiming to provide warm winter clothing to children in need.
The collaboration is focused on collecting new and gently used coats, as well as other winter gear, to ensure that every child can stay warm during the cold months.
Woodward’s six employee-owned radio stations aired promo mentions, hosted a centralized website with a donation drop-off directory for all northeast Wisconsin, created all campaign graphics, and used all of their digital assets to raise awareness and support for the initiative.
