Generous WISN-TV viewers spanning southeastern Wisconsin donated $171,465 in support of the 2025 ‘WISN 12 Day of Giving Food For Families Food Drive.’ The 14th annual campaign, in partnership with Hunger Task Force, ensures local families have healthy meals during the holidays. Through contributions from local community members, bolstered by matching funds from local business, the station is helping thousands facing food insecurity this holiday season.
“Due to the outpouring of support from our community, so many local families will have a meal to share over holidays. We’re so grateful to everyone who donated,” said Shawn Oswald, president and general manager of WISN 12.
The drive was hosted by the station on Nov. 25-26. Viewers submitted donations either online or through the station’s phone bank during the fundraising event. Along with individual donations, area companies including Zurn Elkay, Hydrite, and SVA provided corporate matching donations totaling $43,000.
“Whether it was one of our viewers making a donation, or a community organization offering support, Wisconsin really knows how to band together to help those around us,” Oswald said. “Your kindness, your compassion, exemplifies the power of giving.”
Since 2012, WISN 12 has been partnering with Hunger Task Force on the fundraising campaign. Over the course of 14 years, generous community members in our state have donated $2,093,204 to the ‘Food For Families Food Drive.’ The ‘WISN 12 Day of Giving Food For Families Food Drive’ is part of the ‘WISN 12 Day of Giving’ initiative, which supports local non-profit organizations throughout southeastern Wisconsin. In the ongoing campaign, the station features a different non-profit each month to help advance its mission, pursue its goals, and most importantly, improve people’s lives. This initiative aims to promote the power of community through the power of giving.
