The Wisconsin Broadcasters Association Young Professionals Committee welcomed young professionals from across the state for The Toolbox, the first time hosting it at Lambeau Field. The goal of the career-based workshop is to help young broadcasters hone their skills and network with other aspiring leaders in the industry.
Katie Kelly of Woodward Community Media showcased ways broadcasters can identify an authentic, consistent, and reliable brand to build a strong reputation as a professional or for their station.
In the fast-paced world of broadcasting, Matt Doll with SSM Health led a session introducing ways that young professionals can establish a work life balance and make their mental health a priority.
Understanding the first job is not always the last job, a moderated panel shared advice for rethinking a career in broadcast. Emerson Lehmann (WBAY), Hayley Tenpas (WHBY), and Greg Scalzo (Good Karma Brands) gave insight into how they’ve shaped their own careers to advance to a new position, leadership role, or station.
The Young Professionals ended the day with a private, exclusive tour of the Lambeau Field media production facilities, getting a first-hand look at what a control room is like for a Packers home game.
Overall, the Toolbox was a success! The WBA YP Committee is hoping to bring this back for another year.
Gabriella Rusk
Chair
WBA Young Professionals Committee
