Your WBA is growing its member benefit offerings in the new year, with new partnerships with Local Broadcast Sales and Media Financial Management Association (MFM).
Your WBA is partnering with Local Broadcast Sales to bring you a full suite of sales training and support. Here’s an outline of the offerings:
- The BEST Program: Earn the highly-coveted status of LBS Certified Seller! This extensive, broadcast-focused program is ready to go when you are!
- The LBS New Seller Program: Kickstart your new seller’s broadcast selling career with this comprehensive LBS program designed to equip them with the skills they need to excel in today’s very challenging broadcast and digital advertising sales climate!
- Training On Demand: Over 2,200 training videos that are developed & delivered by proven ad sales pros. Available 24/7 with two new videos added nearly every week!
- Sales Ideas: Timely sales ideas that will produce tangible sales results when there is a need for an innovation boost!
- Ad Intelligence: A sales resource center organized by category and designed to enhance consultative sales calls with over 3,000 articles!
- Sales 101:Create a customized onboarding course for your new reps! With hundreds of topics for you to choose from, LBS’ Sales 101 content is designed for new sales pros with little-to-no broadcast experience and provides a foundation on which to build a broadcast sales career!
- Ask LBS: A virtual coach with street-smart advice. When you are stuck in the selling process with a client; ask for help, we will answer!
- 2nd Tuesday Webinars: The industry’s best and most practical live sessions airing on the 2nd Tuesday of every month. You also have access to the very valuable archive!
- LBS Industry Research: Focus your efforts on the right categories based on their customers’ buying cycle. Go into local businesses armed with the latest information that matters to them!
- LBS Consumer Research: A sales tool to help you get appointments with LOCAL businesses based on consumer buying habits. Powered by our friends at Pulse Research!
- Sales Meetings: Curated videos designed for your weekly sales meetings. These segments provide an opportunity for a few minutes of practical investment in your team’s selling skills every week. Simply hook up to a projector and go!
- LBS WOW (Week of Webinars) Jan. 12-16! : Get perspectives from your favorite LBS Experts during a special week of live LBS Webinars all focused on a single theme to start your selling year on a path of success for you, your station, and your clients!
You can sign up for LBS at https://localbroadcastsales.com. This is a benefit to all WBA members.
WBA is also partnering with the Media Financial Management Association (MFM) which offers more than 25 webinars per year by media industry professionals on wide variety of topics, including AI and technology, advertising trends, human resources and personnel management, leadership skills, cybersecurity, risk management, finance and accounting issues, and many more. MFM has earned a reputation for providing outstanding educational content from best-in-class providers and we are excited to be offering this content to our membership as well.
The first event is scheduled for Jan. 21 and is titled “AI Governance – Getting the Most Out of Your People and Machines.”
Finally, WBA is also extending a long-time partnership with the Michigan Association of Broadcasters to offer third-Thursday webinars most months of 2026.
Watch the Events page on the WBA website for all the offerings as they become available.
