Wisconsin Broadcasters Association

The WBA Summer Conference brought together broadcasters from throughout Wisconsin to the Osthoff Resort in Elkhart Lake. The two-day conference was held June 12-13.

On Wednesday, members heard from WKBT-TV News Director Anne Paape and Kevin Benz from i-Media Strategies about finding ways to go investigative reporting everyday.

Benz also lead a session about building a happy workplace.

Sales teams heard from WBA Hall of Famer Chris Lytle who talked about building relationships your competitors can’t steal.

And Ryan Brown from Ignite led a session most everyone can benefit from: How to negotiate.

Engineering Day is also underway with a full house hearing from experts about cyber security, ATSC 3.0, podcasting, and other topics.

     

The WBA hosted a job fair in the afternoon to connect job seekers with radio and TV stations.

Broadcasters then heard from DC Attorney David Oxenford about recent updates from the FCC.

The WBA’s Legislative Committee then convened to update members about legislative issues on the federal and state level.

Before dinner, WBA members connected with exhibitors at the Exhibitor Reception:

Tom Koser of Koser Radio Group won the raffle and donated the proceeds back to the WBA Foundation.

Thursday kicked off with the Business Breakfast.

Meanwhile, the WBA’s Young Professionals were kicking off their second annual Toolbox sessions.

Sessions continued for the conference with sessions from Speed Marriott of P1 Learning and Ryan Brown from Ignite.

         

The Keynote Luncheon started with recognition of the 2019 Local Broadcast Legend honorees, Jerry Burke, Duff Damos, Glen Moberg, and Marsh Shapiro:

Lunch was followed by an intriguing speech from Milwaukee Bucks Senior VP Alex Lasry.

The Summer Conference came to a close Thursday night with the WBA Hall of Fame induction ceremony.

Next year’s Summer Conference will be held June 17-18, 2020 at the Radisson Hotel in La Crosse. See you there!

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