An award-winning academic, venture financier, and serial entrepreneur at the UW School of Business will give his insights on artificial intelligence at the Walker Broadcast Management Institute dinner on April 24.
Adam Bock studies entrepreneurship, business models, and technology venturing. He co-founded four life science companies spun out of university research.
His presentation is titled, “The AI Challenge in the Media Industry.”
Is AI the end of broadcasting as we know it? Or is it the white knight that democratizes journalism and revitalizes civil society? Let’s see what ChatGPT has to say… This year’s keynote talk will explore everyone’s favorite hot button issue, along with a reminder that innovation outcomes are notoriously difficult to predict. Our fearless guide into the unknown is Adam J. Bock, MBA, PhD, an internationally recognized expert on entrepreneurship, innovation, strategy, and business models. When he’s not teaching at the Wisconsin School of Business, Dr. Bock keeps busy launching and advising technology ventures, facilitating executive education programs, and consulting to businesses around the world. Although it’s been more than a decade since he last coded a neural network, he’s helping organizations surf the genAI wave and provided webinars on genAI for the LinkedIn AI Salon and the UW-Madison Center for Professional and Executive Development (CPED). Join us to get the discussion started on the possibilities and pitfalls of AI in the Media Industry.
You can find information about the full three days of sessions (April 23-25) here. Space is still available. Contact Liz Boyd in the WBA office to learn more and enroll.
